Episode Archive

#529 Content Marketing Defined

Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.

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#524 Marketing with Heart

People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.

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