Are you looking to expand your organization? If its a struggle to find qualified candidates, you might need to change your focus.
Dr. Rick Brinkman shares specific ideas on how to make your next meeting more productive
In this marketing minute we discuss taking time to compare your website to your competitors.
Great marketing starts with a strategy and a great strategy starts with questions. What do you do if you don’t know what to ask? Here’s a starting point!
John Welch shares his perspective on using content to build trust with prospective client
Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.
Andrea Breanna, the founder of Rebel Mouse explains we often share something because it is so striking it hits our ITMO (inability to move on).
Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.
Lorraine Ball explains why you need to solicit online reviews as more than 88% of online shoppers incorporate them into purchase decisions.
Ken Cloke, mediator, dialogue facilitator, conflict resolution systems designer, chats with Lorraine Ball on on how to reduce conflict in your organization
Green Loop Marketing founders Melanie Allen and Meghan Martin sat down to chat with Lorraine Ball about nine marketing trends to watch in 2020
You may be good on social media. But being good at managing your account does not mean you have the skills to be a successful social media chef.
Yamilette Williams, aka Dr. Yam, explains that people rely on one of four primary communication styles.
Dr. Cindy Childress thinks you should write a book to build trust with your audience and establish yourself as a subject matter expert.
How to turn relationships into revenue. Listen now!
Professional writer Erik Deckers shares some of his favorite dips on how to improve your writing. Tip number one? Read more!
In 2020 we launched our first Digital Marketing Survey. A decade later we are still asking the same questions, with some surprising responses.
Deseri Garcia of Vida Aventura, outlines several things to keep in mind before you head off to a strategic team building retreat
A cold call should not feel like an attack on a medieval castle. Prepare in advance with smart questions and get prospects to invite you in.
Before you look for answers elsewhere, Lauralee Hites suggests you should look inside.
Is your website ADA compliant? There are simple changes you can make to your site which will make is significantly more accessible to all people.
Ready to say goodbye to the 9 to 5 grind? Then this conversation with Anna Lundberg is just what you need to hear! Marketing Podcast
We talk, write and create messages all day long. But do our messages actually create the impact we’re looking for? Our guest Patrick Donadio outlines a six step process for communicating with IMPACT using a simple acronym to make it easy to remember the six steps. .
As Sam Von Tobel explains, a good way to start an employee profile is with some nice soft ball questions to help ease your subject into the interview.
Jennifer Crawford explains Finding a great virtual assistant is a bit like dating. You will need to fine someone who’s style is compatible with yours.
If you want to attract more clients and grow your business you need to focus on three key elements: mindset, strategy and action.
Great content does not happen by accident. The more planning you do up front, the better your results will be
Storytelling is the hot new buzzword everybody tells you you need to add stories to your marketing. But how do you put a great story together?
Charlie Cina believes a cold call is simple a new call because your goals is to build a new relationship. Start the conversation with your power presentation
For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.