These days everybody’s trying to present themselves as an expert. So how do you stand out in a crowded market? Part of the magic comes from creating a visual brand.
#554 Bringing Personality to Your Visual Brand
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Episode Archive
#553 Heart Centered Business
What is your why? When you understand that you can created a heart-centered business.
#552 Content Marketing Takes Time
Take a consistent approach to your content marketing if you want to be considered an authority.
#551 Start with Research
Lori Highby knows that without information we can’t make intelligent business decisions
#550 Let Sales and Marketing Work Together
Allan Langer believes that companies perform best when sales and marketing work together.
#549 Who is Your Business Plan For?
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
#548 Simple Stress Relief
As a business owner you will be more successful by handling the stress, anxiety, and isolation that come along with the territory.
#547 Asymmetrical Web Design
An asymmetrical web design is just so much more interesting
#546 Look Before You Leap
Ask the right questions to determine the viability of your business proposition.
#545 Company Values
Company values are more than just words. They are core to your whole business
#544 Bring a Little Personality
Your company can stand out from the crowd with a distinct brand personality.
#543 Mobile First
We are living in a mobile first world. Discover how that will change your web design process.
#542 Geoffrey Klein
Geoffrey Klein know everyone has a story to tell, learning how to tell yours can be a competitive advantage
#541 Where Do Content Ideas Come From?
“Where Do Content Ideas Come From ” episode #541 - DECEMBER 6, 2020 Host: Lorraine Ball |...
#540 Arian Radmand
We are living in a relationship centric era. Your goal is to surprise and delight your customers and prospects.
#539 Web Traffic Sources
Studying your web traffic sources gives you clues to which of your marketing programs is really working
#538 Tara Fitness
Tara shares tips on how to get the most out of the time you spend on LinkedIn. From profile tips to engagement strategies.
Google My Business Collection
This collection contains four interviews with Google My Business experts sharing tips and tricks for small business owners.
#537 – You Can’t Buy Email Addressess
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
#536 Steve Turner
Steve Turner explains how to use PR to gain exposure that would normally cost thousands of dollars if you paid for advertising to reach that audience.
#535 Position Statement
Your position statement answers the question: Why should I buy from you?
#534 Jon Tromans SEO For Everyone
The best way to improve your SEO is to to start is with the person who’s actually using your website and answer their questions.
#533 Customers Don’t Watch Ads
Content marketing helps make up for the fact that customers do not watch ads.
#532 Unleash the Power of Absolute Marketing
Elizabeth Pampalone explains how small business owners can unleash the power of Absolute Marketing.
Blogging Roundup
Blogging is so important for small business owners, that it is a topic we return to over and over again. Check out just a few of our favorite blogging conversations now.
#531 Customers Are Ready to Buy
57% of all customers, have actually made up their mind to buy from you before they pick up the phone
#530 How to Improve Email Engagement
Shane Barker shares tips on how to improve email engagement, creating campaigns your readers look forward to.
#529 Content Marketing Defined
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
#528 Overcoming the Content Hurdle
The hard part of overcoming the content hurdle is sticking to the routine. But it is important because it is the consistency that really builds your audience.
#527 – Lessons from Late Night Advertising
What do late night advertising and your marketing have in common?