the episode

There was a time when the doorbell rang, you would jump up and fling the door open in the hopes of entertaining a neighbor, friend or unexpected guest. But things have changed. We’re a lot more cautious these days about who we invite into our homes.

This can create real challenges for companies in a home service industry. The trick is to look for ways to make customers feel like they know you. You can do this by adding photographs of your team members on your website showing a little bit of personality on social media.

And last but definitely not least, encouraging reviews. There’s nothing that reassures a consumer about inviting someone into their home, like seeing their friend or neighbor saying, “we’ve worked with these guys, and we would do it again”.

So the next time you provide service for someone, be sure to ask them to leave you a review.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.