More than a Few Words – Episode: 410

#410 B2B Podcasting

September 20, 2019

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shows us why every B2B company needs one.


Lorraine Ball


About Bill Caskey

this is my favorite it is a screen grab


Bill Caskey writes books, records podcasts and produces videos with one intent: help sales teams move from ordinary to extraordinary. The market has changed dramatically, which demands you prospect and sell differently in order to succeed. Those who change their mindset and mechanics can “own” their market.

Bill proves that by abandoning the worn out sales approaches that prospects see coming a mile away, you can radically increase your income. It requires that you develop and implement a scalable plan, think differently, and take new and different actions. Bill helps clients do just that.

He has trained sales teams for 30 years, taught over 7500 workshops, and coached over 50,000 sales professionals.

He’s the author of Same Game New Rules used by hundreds of sales teams (and several other titles); creator of The 2X Group, a mastermind learning program for high sales achievers; and co-host of The Advanced Selling Podcast, a Top 30 Business Podcast on iTunes with over a million downloads and according to Inc. is one of the “19 Podcasts Worth More Than an MBA;” and host of the 2X Podcast: High Impact Sales Training for Sellers and Leaders.

MTFW is a marketing conversation for business owners.

Each week, Lorraine chats with industry leaders, from around the world about marketing, social media, design and technology.

Don’t miss a chance to boost your business with these practical tips and trends.


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