My uncle used to say that he was going to write me a short note but didn’t have time, so he wrote me a long letter instead. When you are limited in the number or words, you choose your words carefully and you use them sparingly. When you have the luxury of a long letter, you can ramble on and on, and hope that sooner or later, you’ll get to the point. And you hope the recipient will hang in long enough to figure out what you’re talking about.
That strategy is something you should keep in mind when you’re working on your marketing. Treat everything you write as if it was a headline or a tweet. Put your energy into refining the message and making it as concise as possible. When you do that, you will pique someone’s interest and earn the right to invite them back
Want to learn more about headlines? Look for resources in the Digital Toolbox.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
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