the episode

Did you know that  57% of all purchase decisions are actually made before a customer ever talks to a supplier.

More than half of the people who pick up the telephone to talk to you have already made up their mind to do business with you. That’s good news, but the question is, how do you get more people to call you?

And how do these people make up their mind before they ever talk to you?

The answer is your website.  They go to your website and to the websites of your competitors. They look for answers to the questions they have about your product and your service. They look for FAQs, how to guides, videos and comparison charts.

If they find that information at two in the morning. when they are online, they’re more likely to pick up the telephone and call you the next day. So, you need to be prepared. You need to look at your website and make sure your website is your very best salesperson.

Not sure if your website is up to the challenge?  Take our web audit quiz to find out.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.