the episode

How do you find blog topics?

The hardest thing about blogging is staring at that blank sheet of paper trying to decide what you should be writing  about.  The answer is pretty simple, write  about the things that you know that your customers don’t.  That may be is a little oversimplified so here are some ideas on what you can write for your next blog post.

Start with industry trends. Customers like to know you’re staying up on the latest industry information. Share things you’ve discovered.  Then there are frequently asked questions.  Dive into your email and find the questions you answer over and over again.  Write a blog post to answer it. The next time the question comes up, you’ve already got an answer.

Looking for more blog topics?  Write features on new employees and let your customers get to know the people behind your brand. Certainly focus on new products and services. also include case studies and testimonials, and maybe even information on an upcoming event.

Looking for more blogging tips? Check out our Blogging for Business Workshop 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.