“It is all About the Story”
episode #482 – May 15,2020
GUEST: Bobbi Baehne | Think Big, Go Local
Instagram stories are a great way to let a little bit of your brand personality shine through.
Instagram was about fashion icons and celebrity chefs until it was purchased by Facebook a few years ago. They have expanded the platform adding tools to make it more useful for businesses.
One of the most powerful tools in the platform is the stories feature. These larger posts take up more room in the news feed, can be customized with stickers, text and even polls. And because they disappear in 24 hours people are more likely to pay attention, because they know they will be gone soon.
KEY TAKEAWAY: Stories are spreading from Instagram and Facebook to Twitter and even LinkedIn. This is a tool you need to learn how to use.
our guest bobbi baehne
MARKETING MOVES FAST!
It’s hard to stay current with all the changes in digital marketing and still run a business, but that’s our job. We stay up-to-date on the tools, trends, and information you need.
Each week we’ll share digital marketing resources, training updates and new episodes of our marketing podcast.