the episode

Why you need a brand personality…

So often small businesses make their web copy and marketing information so flat and so generic, prospective customers have a hard time finding a reason to hire them. To make your company stand out and encourage prospects to choose you, your brand must have a little bit of personality.

Every company has something in the culture, values, beliefs, or methodology, that makes them unique. Our guest, Danielle Hughes explains the more you can laser in on what makes you unique, the easier it is for people to connect with you.

Don’t be afraid of a strong personality. Instead of trying to keep everyone happy, accept that you may alienate some people. But Danielle thinks that’s ok. Because the people who connect with you are more likely to be excited and passionate about working with you.

You can bring a little personality into your content by writing as if you’re writing to a close friend. This removes any pretense you might have and allows you to be more genuine and relaxed. Then if that doesn’t work, grab a copy of Danielle’s About Me Mad Libs.

our guest Danielle Hughes

Danielle Hughes helps people and the brands that target them to develop their Genuine Personality Brand, creating content that sounds like you and giving you the space to truly be yourself in your messaging.

And while she can’t pull a rabbit out of her hat, Danielle can create and hone your Personality Brand, engage your audience and deadlift you or your employees, but not at the same time. That’s just irresponsible.

​(Note: Danielle is available for office party tricks and accept payment in bottles of Bordeaux.)