When someone sees your logo or hears the name of your company, what do you want them to think, feel or do? The answer to that question should lie in your brand strategy.  Who you want to be as a company and who you target with your marketing messages will determine what your logo should look like, what other images or style elements you will use to support that image.
As your company grows and changes, your branding should as well. Allison and Lorraine talk openly about some of the branding shifts Roundpeg has undergone, and how other small business owners can apply these lessons to their brand. Want to learn more?  Listen now: