the transcript

Do you have a plan for your business? I don’t mean a vague generic, “Yeah, we kind of want to do this.” I mean, a specific plan that outlines the steps that you’re going to take to reach your goals.

If you’re like many small business owners, I already know the the answer to that question is no. And that is not going to cut it. Working without a plan is like getting in your car and saying, “I’m going to drive from Indianapolis to Omaha.  I have never been there and I don’t have a map.”

Sure, you might get there eventually, but there’s a good chance you’re going to get lost along the way, it may take longer to get there or you may never find Omaha.

So as you’re thinking about your business, take some time to map out where you want your business to be in a year and how you’re going get there.

Get started with a copy of our Business Plan Outline. 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.