All business plans have a similar structure, but no two plans are exactly alike. Before you start creating your master plan you need to have a clear idea of what you want it to accomplish and who your audience is.
Are you attempting to get a loan from the bank? Are you trying to bring in new investors? Knowing the answers to these questions will help your business plan develop the right tone of voice and give you a better idea of what information needs to be included. If you are still feeling totally lost and confused, a business plan map can help guide you in the right direction.

More than a Few Words is a marketing podcast for small business owners