As I watched the cup of coffee bounce, I say my personal brand bouncing along with it.
My guest Ian Moyse explains that while the term “personal brand” sounds illustrious, something for celebrities and influencers, everyone has a personal brand.
Have you let your message become marketing wallpaper?
Stop trying to be all things to all people and start being really good at one thing
What is a non-fiction brand? It is an authentic representation of you and your business.
Lots of people make the mistake of thinking good design is just a pretty picture. But, as our guest Jacqui Naunton explains, it is so much more that that
Your reason for being isn’t really yours. It belongs to your customers.
Great brands have great stories which meaning in the mind of the customer .
Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand
You have only a few moments to make that great first impression and you won’t stand out by sounding like everyone else.
People can’t relate to perfect. It is ok to let some of your imperfections show through
These days everybody’s trying to present themselves as an expert. So how do you stand out in a crowded market? Part of the magic comes from creating a visual brand.