#290 Branding Yourself

Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn’t the case.  He was new in town, with few contacts in the city.
So how did Erik make that transition, building his personal brand?

Standing Out in the Crowd

It’s simple – you want to get noticed and be successful. The number one goal for any small business owner is recognition and exposure for their brand. Breaking through the noise and putting yourself in front of the right potential customers takes careful...