#554 Bringing Personality to Your Visual Brand
These days everybody’s trying to present themselves as an expert. So how do you stand out in a crowded market? Part of the magic comes from creating a visual brand.
#544 Bring a Little Personality
Your company can stand out from the crowd with a distinct brand personality.
#372 Don’t Hire a Web Designer
Doug Karr dropped by for a conversation about why companies shouldn’t hire a web designer.
#344 Trade Show Tips
Is your message meaningful at a glance ? Your trade show display is a billboard.
#323 What Your Graphic Designer Owes You
What you should should expect when embarking on a design project
#310 Time to Rebrand
Is it time to think about a rebrand? Even small changes can make a huge difference.
#290 Branding Yourself
Today, Erik Deckers is recognized across the country as a humorist, author, and marketer. But just a decade ago, that wasn’t the case. He was new in town, with few contacts in the city.
So how did Erik make that transition, building his personal brand?
#279 Where Did Applebee's Go Wrong?
Recently, Applebee’s announced they would close 135 locations in 2017. When I first heard the news I wondered what had happened to the once-popular chain. Known for their affordable somewhat bland menu, with low calorie options, they were a...What Do Your Customers Need to Know?
What do customers need to know in order to buy your product? Don’t expect them to do their homework. Instead, make it easy for them to feel comfortable, ask questions and learn more. In this episode, Lorraine and Jarred walk you through the multitude of ways to...Standing Out in the Crowd
It’s simple – you want to get noticed and be successful. The number one goal for any small business owner is recognition and exposure for their brand. Breaking through the noise and putting yourself in front of the right potential customers takes careful...Linkedin Showcases
LinkedIn is making some big changes. On April 15th, Product Pages are out and the new Showcase Pages are in. This is a big step forward for brands looking to better target their messaging. Wondering what Showcase Pages are and what you can do with them? Jarred and...What Does it Take to Shift Your Brand?
Branding is easy when starting new company. You have a clean slate; no history, no expectations or existing impressions to overcome. Decision makers have the freedom to experiment with design, colors, voice and media perception without having to manage an existing...