Content | Email Archives - More Than a Few Words

#517 Short Letter

Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.

#513 Click This

Content | Email, Marketing Minute, Marketing Strategy

How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form

#509 Blogging Checklist

Content | Email, Marketing Minute

Here’s a quick blogging checklist to set up your successful blog. Start with keywords, add great content, engaging images and links to more information

#500 Throwback Thursday with Allison Carter

Marketing Strategy, Content | Email, Social Media | Online Advertising

Former co-host Allison Carter is back to celebrate the 500th episode of More than a Few Words a Marketing Podcast for business owners.

#498 Why Web Copy Matters

Content | Email

Words matter. When you work on your website, don’t forget the web copy.

#495 Pain Headlines

Content | Email, Marketing Minute

Pain headlines promise to solve someones problem. If you are writing this type of content be sure to actually solve the problem for the visitor.

#492 Visual Communications

Content | Email

Every image you choose has to support the message you want to convey

#489 Personalized Marketing

Marketing Minute, Content | Email

Add a personal touch to your marketing campaign to dramatically improve your results.

#480 Crisis Content Planning

Content | Email

. Businesses take twists and unexpected turns. But are they really all that unexpected?

#477 Personalize Automated Messages

Content | Email

For better results, personalize automated marketing campaigns by using words which should like you. Browse through emails you have sent to examples

#475 Email vs Social Media

Content | Email, Marketing Minute, Social Media | Online Advertising

Email vs social media, which is better for your business? More than a Few Words host, Lorraine Ball how each adds to your digital marketing plan

#473 Marketing Automation

Marketing Strategy, Content | Email

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right? Well that is the idea behind marketing automation.

#471 Simple Texting Tips

Marketing Strategy, Content | Email, Sales | Customer Service | Networking

Alfredo Salkeld of SimpleTexting explains if you are texting in your personal life, you should be texting in your business.

#462 Build Trust with Information

Content | Email

John Welch shares his perspective on using content to build trust with prospective client

#460 Contagious Content

Content | Email, Social Media | Online Advertising

Andrea Breanna, the founder of Rebel Mouse explains we often share something because it is so striking it hits our ITMO (inability to move on).

#459 Give Away Free Stuff

Marketing Strategy, Content | Email, Sales | Customer Service | Networking

Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.

#458 What People Say

Content | Email, Marketing Minute, Social Media | Online Advertising

Lorraine Ball explains why you need to solicit online reviews as more than 88% of online shoppers incorporate them into purchase decisions.

#453 How to Make Money with a Business Book

Marketing Strategy, Content | Email

Dr. Cindy Childress thinks you should write a book to build trust with your audience and establish yourself as a subject matter expert.

#451 Be Better Writer

Content | Email

Professional writer Erik Deckers shares some of his favorite dips on how to improve your writing. Tip number one? Read more!

#450 Survey Says

Content | Email, Social Media | Online Advertising

In 2020 we launched our first Digital Marketing Survey. A decade later we are still asking the same questions, with some surprising responses.

#443 How to Write an Employee Profile

Content | Email

As Sam Von Tobel explains, a good way to start an employee profile is with some nice soft ball questions to help ease your subject into the interview.

#440 Time to Create Your Content Calendar

Marketing Strategy, Content | Email

Great content does not happen by accident. The more planning you do up front, the better your results will be

#439 Where Stories Come From

Content | Email

Storytelling is the hot new buzzword everybody tells you you need to add stories to your marketing. But how do you put a great story together?

#437 Ten Years of Conversations

Marketing Strategy, Content | Email

For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.

#411 Storytelling

Content | Email, Marketing Strategy

Everyone has a story to tell. Learning how to tell yours is an important business strategy.

#410 B2B Podcasting

Content | Email, Entrepreneurship | Economy, Marketing Strategy

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shows us why every B2B company needs one.

#403 Manage the Message

Content | Email, Marketing Strategy

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage.

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer the question, “What do you do? “in a clear, consistent and conversation manner is a distinct competitive advantage. He talks about the message, the messenger, and the habits you need to build to deliver that message consistently.

#402 Don’t Be Consistent

Content | Email, Entrepreneurship | Economy, Marketing Strategy

Consistency may seem boring, but according to this week’s guest Barbara Stuhlemmer, creating consistent messages and processes is actually the key to business success.