Inbound marketing relies on digital marketing tools such as your website, social media, and email programs to transform random strangers into a raving fans.
An Offer Prospects Can’t Refuse
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Content | Email
#616 Inbound Button
Use all cap letters on your inbound button. In this case it is ok to shout a little.
#613 The Inbound Form
At the heart of your landing page is the inbound form. Ask for too much and you lose the prospect.
#610 The Landing Page
The landing page is your opportunity to convince prospective customers to say yes, Build a landing page as a single purpose page.
#608 A Podcast about Podcasts
In this episode, our guest Anna Parker-Naples explains podcasting can be an incredible business tool when it’s done properly. Part of the value lies in the connection that often happens between the listener and the host.
#607 The Offer
An inbound offer is something of value to a prospective customer for which they will exchange their contact information.
#604 Get Noticed By The Media
One tip that Tracy Lamourie shared was to look for writers who are working on stories you can contribute to.
#603 Build Social Relationships
Why do business owners need to build social relationships? Aleya Harris is pretty clear when asked that question. Relationships equal sales.
#592 Yes, And
Improvisational comedy has many lessons for a content marketer.
#591 Content Calendar
David Perez says the most basic content marketing tool is a content calendar which allows you to plan ahead, and track your progress over time.
#590 Do It Yourself Video
We have the technology to create great video marketing campaigns from our phones. Now we need a few tips and tricks to make it look professional
Strengthen Connections with Email
If a business has a limited amount of time for digital marketing , what makes the most sense? The answer is almost always email marketing.
#584 The Home Court Advantage
Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
#583 Widen Your Reach with Online Courses
This week we chatted with Molly Mandelberg on how to leverage your skill set and expand from one to one services to group programs and online courses.
#574 Why People Unsubscribe
We spoke to Emily McGuire about why people unsubscribe from your email list. She boiled the answer down to one of these three reasons.
#569 Welcome Readers In Three Easy Steps
When someone subscribes to your email list your first communication sets the tone for the relationship you hope to create
#566 Compelling Call to Action
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
#552 Content Marketing Takes Time
Take a consistent approach to your content marketing if you want to be considered an authority.
#544 Bring a Little Personality
Your company can stand out from the crowd with a distinct brand personality.
#542 Geoffrey Klein
Geoffrey Klein know everyone has a story to tell, learning how to tell yours can be a competitive advantage
#541 Where Do Content Ideas Come From?
If you look for them, you will find content ideas and inspiration everywhere.
#537 – You Can’t Buy Email Addressess
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
#536 Steve Turner
Steve Turner explains how to use PR to gain exposure that would normally cost thousands of dollars if you paid for advertising to reach that audience.
#533 Customers Don’t Watch Ads
Content marketing helps make up for the fact that customers do not watch ads.
#532 Unleash the Power of Absolute Marketing
Elizabeth Pampalone explains how small business owners can unleash the power of Absolute Marketing.
Blogging Roundup
Blogging is so important for small business owners, that it is a topic we return to over and over again. Check out just a few of our favorite blogging conversations now.
#531 Customers Are Ready to Buy
57% of all customers, have actually made up their mind to buy from you before they pick up the phone
#530 How to Improve Email Engagement
Shane Barker shares tips on how to improve email engagement, creating campaigns your readers look forward to.
#529 Content Marketing Defined
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
#528 Overcoming the Content Hurdle
The hard part of overcoming the content hurdle is sticking to the routine. But it is important because it is the consistency that really builds your audience.