Content Marketing Archives - More Than a Few Words

#450 Survey Says

In 2020 we launched our first Digital Marketing Survey. A decade later we are still asking the same questions, with some surprising responses.

#443 How to Write an Employee Profile

Content Marketing

As Sam Von Tobel explains, a good way to start an employee profile is with some nice soft ball questions to help ease your subject into the interview.

#440 Time to Create Your Content Calendar

Content Marketing, Marketing Strategy

Great content does not happen by accident. The more planning you do up front, the better your results will be

#439 Where Stories Come From

Content Marketing

Storytelling is the hot new buzzword everybody tells you you need to add stories to your marketing. But how do you put a great story together?

#437 Ten Years of Conversations

Content Marketing, Marketing Strategy

For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.

#411 Storytelling

Content Marketing, Marketing Strategy

Everyone has a story to tell. Learning how to tell yours is an important business strategy.

#410 B2B Podcasting

Content Marketing, Entrepreneurship, Marketing Strategy

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shows us why every B2B company needs one.

#403 Manage the Message

Content Marketing, Marketing Strategy

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage.

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer the question, “What do you do? “in a clear, consistent and conversation manner is a distinct competitive advantage. He talks about the message, the messenger, and the habits you need to build to deliver that message consistently.

#402 Don’t Be Consistent

Content Marketing, Entrepreneurship, Marketing Strategy

Consistency may seem boring, but according to this week’s guest Barbara Stuhlemmer, creating consistent messages and processes is actually the key to business success.

#400 – Our Greatest Hits

Content Marketing, Marketing Strategy, Social Media

Lorraine Ball and some of our all-time favorite conversations

#377 Content Begins with a Conversation

Content Marketing

Professional writer Scott Flood is passionate about writing content for human beings.

#354 Influencer Marketing

Content Marketing, Marketing Strategy

Shane Barker talks about how successful Influencer Marketing Starts with a Win – Win.

#352 Inbound Marketing Tips

Content Marketing

Sam Von Tobel talks about why inbound marketing works.

#350 New Email Tools

Content Marketing, Email, Marketing Strategy

Page Jones & Sam Von Tobel chat about email marketing tools they like and don’t.

#332 Allison Carter – Clickbait

Content Marketing, Creative Thinking

Clickbait is a valuable strategy if you deliver on the promise.

#328 Creating Blog Content with Jennifer Riley Simone

Content Marketing

The first step to creating relevant content is to release the idea that a blog post is about you.

#324 Measuring Marketing & PR with Page Jones

Content Marketing

What is the difference between marketing and PR? They’re basically the same thing, right? Well, kinda. But not really.

#321 Social Story Telling with Jason Falls

Content Marketing, Social Media

Storytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image?

#320 Twitter Chats with Carol Stephen

Content Marketing, Social Media

Why should you consider participating in Twitter Chats? Twitter is a social network, which means that you should be interacting with other people and brands.

#317 Start Your Podcast Today

Content Marketing

Practical ways you can use podcasting to put a more personal face on your business.

#314 Wow! You Care About Me

Content Marketing, Customer Service, Sales

Javed Khan talks about how personalized video messaging and personalized marketing of any kind helps create that Wow! “You care about me moment.”

#308 Not So Good, Very Bad Day

Content Marketing, Customer Service

Jenniger Crawford talks about how mistakes are inevitable. Things will go wrong. Don’t wait until the moment a crisis arises to develop your plan

#307 Putting Lipstick on a Pig with Sara Mannix

Content Marketing, Marketing Strategy

Some websites are just too ugly to fix with a little touch up.

#304 Read This Now

Content Marketing, Email

“Read this Now” episode #304 - February 9, 2018 GUEST: Lorraine Ball| Roundpeg It doesn't matter...

#302 – 2018 Internet Marketing Study

Content Marketing, Email, Marketing Strategy, Social Media

How do small businesses use social media and content marketing tools? It is hard to believe that is was only ten years ago that Facebook launched their business pages.

#301 Changes to the Facebook Algorithm – The World is Not Ending

Content Marketing, Email, Social Media

Facebook announced sweeping changes to its algorithm, showing more content from friends and family members and less from publishers and businesses.

#300 Answering Basic Blogging Questions

Content Marketing, Social Media

Blogging. – You’ve heard about it, you’ve seen it and you know it’s important for digital marketing strategy. But, that doesn’t stop folks from having questions about it.