Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
This week we chatted with Molly Mandelberg on how to leverage your skill set and expand from one to one services to group programs and online courses.
We spoke to Emily McGuire about why people unsubscribe from your email list. She boiled the answer down to one of these three reasons.
When someone subscribes to your email list your first communication set the tone for the relationship your hope to create
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
Take a consistent approach to your content marketing if you want to be considered an authority.
Your company can stand out from the crowd with a distinct brand personality.
Geoffrey Klein know everyone has a story to tell, learning how to tell yours can be a competitive advantage
“Where Do Content Ideas Come From ” episode #541 - DECEMBER 6, 2020 Host: Lorraine Ball |...
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
Steve Turner explains how to use PR to gain exposure that would normally cost thousands of dollars if you paid for advertising to reach that audience.
Content marketing helps make up for the fact that customers do not watch ads.
Elizabeth Pampalone explains how small business owners can unleash the power of Absolute Marketing.
Blogging is so important for small business owners, that it is a topic we return to over and over again. Check out just a few of our favorite blogging conversations now.
57% of all customers, have actually made up their mind to buy from you before they pick up the phone
Shane Barker shares tips on how to improve email engagement, creating campaigns your readers look forward to.
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
The hard part of overcoming the content hurdle is sticking to the routine. But it is important because it is the consistency that really builds your audience.
What do late night advertising and your marketing have in common?
Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.
Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
Here’s a quick blogging checklist to set up your successful blog. Start with keywords, add great content, engaging images and links to more information
Former co-host Allison Carter is back to celebrate the 500th episode of More than a Few Words a Marketing Podcast for business owners.
Words matter. When you work on your website, don’t forget the web copy.
Pain headlines promise to solve someones problem. If you are writing this type of content be sure to actually solve the problem for the visitor.
Every image you choose has to support the message you want to convey
Add a personal touch to your marketing campaign to dramatically improve your results.
. Businesses take twists and unexpected turns. But are they really all that unexpected?
For better results, personalize automated marketing campaigns by using words which should like you. Browse through emails you have sent to examples