by Lorraine Ball | Mar 14, 2023 | Collection, Content | Email, Sales | Customer Service | Networking
Stories are a valuable element in building your personal brand, marketing your business, and driving sales. Forget about the facts and figures. Make your product or service come to life with real stories of real people who benefited from working with you.
by Lorraine Ball | Mar 9, 2023 | Branding | Graphic Design, Content | Email, Marketing Strategy
Jan Cavelle suggests the most effective marketing occurs when you connect to your emotions and those of your customer
by Lorraine Ball | Feb 26, 2023 | Content | Email, Marketing Minute, Marketing Strategy
With all of the emphasis on A.I. driven content, search and advertising, the question is how will human beings survive.
by Lorraine Ball | Feb 21, 2023 | Collection, Content | Email, Marketing Strategy
PR gives you exposure you can’t buy. It offers third party credibility that makes your brand more attractive to potential clients.
by Lorraine Ball | Feb 19, 2023 | Content | Email, Marketing Minute, Marketing Strategy
As I’m evaluating the emergence of A.I. in content creation, advertising and search I’m trying to decide is A.I. a good robot or bad?
by Lorraine Ball | Feb 2, 2023 | Content | Email
Video is easier than blogging. It is just a simple conversation
by Lorraine Ball | Dec 18, 2022 | Content | Email, Marketing Minute
Do you remember when email was exciting?
by Lorraine Ball | Dec 4, 2022 | Content | Email, Marketing Minute
Success doesn’t happen overnight. You need to be ready to play the long game .
by Lorraine Ball | Dec 1, 2022 | Content | Email, Sales | Customer Service | Networking
Match your marketing tactics and messages to match where a customer is in their buying life cycle.
by Lorraine Ball | Nov 13, 2022 | Content | Email, Marketing Minute
To be good at improv, you need to be a good listener, the same is true in business.
by Lorraine Ball | Nov 10, 2022 | Content | Email
A good content style guide will save production time
by Lorraine Ball | Nov 3, 2022 | Content | Email
Don’t obsess about you open rate. There are better email metrics you can use to gauge your results.