#756 Email is Your Little Black Dress
Email goes well with all of the other elements in your marketing wardrobe.
#754 Make Your Content Fun
Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products.
#748 The Psychology of Words
Our guest, Rai Hyde Cornell, reminds us that Google is not the one clicking the buy now or book a call button. They are not the ones making the decision.
#746 A.I. and You
Thomas Helfrich agrees some of the early AI content wasn’t great it has gotten much better.
#744 Evergreen Content
Evergreen content is always relevant
#743 Stop Creating Content and Start Telling Stories.
Kathleen Celmins believes people don’t buy products, they buy the transformation.
735 Power Words
Words have the power to move people to action
#729 The Buying Journey
Your marketing should line up with your customer’s buying journey
#720 Evergreen Content for Lawyers and Other People
John Hinson explains that evergreen content has a long shelf life
#719 Find Your Story
Bridget Cook-Burch’s clients call her “The Book Whisperer”. She shares with us ideas on how the stories we tell shape our lives.
#708 Create Content that Converts | Dani Hao
Dani Hao suggests you create content to match the steps of the customer journey
#703 SEO 2022
These days you don’t go to Google with keywords, you go to Google with questions.
