Email goes well with all of the other elements in your marketing wardrobe.
Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products.
Our guest, Rai Hyde Cornell, reminds us that Google is not the one clicking the buy now or book a call button. They are not the ones making the decision.
Thomas Helfrich agrees some of the early AI content wasn’t great it has gotten much better.
Evergreen content is always relevant
Kathleen Celmins believes people don’t buy products, they buy the transformation.
Words have the power to move people to action
Your marketing should line up with your customer’s buying journey
John Hinson explains that evergreen content has a long shelf life
Bridget Cook-Burch’s clients call her “The Book Whisperer”. She shares with us ideas on how the stories we tell shape our lives.
Dani Hao suggests you create content to match the steps of the customer journey
These days you don’t go to Google with keywords, you go to Google with questions.