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Story Collection

by Lorraine Ball | Mar 14, 2023 | Collection, Content | Email, Sales | Customer Service | Networking

Stories are a valuable element in building your personal brand, marketing your business, and driving sales. Forget about the facts and figures.  Make your product or service come to life with real stories of real people who benefited from working with you.  

#825 Emotion Driven Marketing

by Lorraine Ball | Mar 9, 2023 | Branding | Graphic Design, Content | Email, Marketing Strategy

Jan Cavelle suggests the most effective marketing occurs when you connect to your emotions and those of your customer

#821 Human Vs Machine

by Lorraine Ball | Feb 26, 2023 | Content | Email, Marketing Minute, Marketing Strategy

With all of the emphasis on A.I. driven content, search and advertising, the question is how will human beings survive.

PR Collection

by Lorraine Ball | Feb 21, 2023 | Collection, Content | Email, Marketing Strategy

PR gives you exposure you can’t buy. It offers third party credibility that makes your brand more attractive to potential clients.

#819 Is A.I. a Good Robot or a Bad Robot?

by Lorraine Ball | Feb 19, 2023 | Content | Email, Marketing Minute, Marketing Strategy

As I’m evaluating the emergence of A.I. in content creation, advertising and search I’m trying to decide is A.I. a good robot or bad?

#813 Simple Video Tips

by Lorraine Ball | Feb 2, 2023 | Content | Email

Video is easier than blogging.  It is just a simple conversation 

#796 You’ve Got Mail

by Lorraine Ball | Dec 18, 2022 | Content | Email, Marketing Minute

Do you remember when email was exciting?

#792 The Long Game

by Lorraine Ball | Dec 4, 2022 | Content | Email, Marketing Minute

Success doesn’t happen overnight. You need to be ready to play the long game .

#791 Life Cycle Marketing

by Lorraine Ball | Dec 1, 2022 | Content | Email, Sales | Customer Service | Networking

Match your marketing tactics and messages to match where a customer is in their buying life cycle.

#786 Lessons From Improv

by Lorraine Ball | Nov 13, 2022 | Content | Email, Marketing Minute

To be good at improv, you need to be a good listener, the same is true in business.

#785 Content Style Guide

by Lorraine Ball | Nov 10, 2022 | Content | Email

A good content style guide will save production time

#783 Real Email Metrics

by Lorraine Ball | Nov 3, 2022 | Content | Email

Don’t obsess about you open rate. There are better email metrics you can use to gauge your results.

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Lorraine Ball, Host of More than a Few Words

Lorraine Ball -  Speaker, author and podcast host
Lorraine brings decades of marketing and leadership experience along with high energy interview style to every conversation.

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More than a Few Words is a marketing podcast for business owners.

Hosted by Lorraine Ball,  the brief, lively conversations with marketing professionals and business owners from around the world are part of the Digital Toolbox

 

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