Why would anyone want to spend time with you, if you make them feel dumb? Simplify content to engage readers
There are about seven different qualities that are highly associated with someone’s credibility, trustworthiness and perception of leadership when it comes to vocal qualities
“Blog Audience” episode #642 -SEPTEMBER 26, 2021HOST: Lorraine Ball | Digital Toolbox Who is your...
There are many elements in a successful ecommerce program, but email is at the top of the list.
Web design is at the core of your online marketing.
If you want your readers to pay attention, you need to make the content about them
Have your defined your blog objectives? Once you do, you can being to measure the results of your efforts
Add design icons to your website or print material to convey meaning at a glace.
Capture your audience with a one minute video, that makes one point with one call to action.
Journalists are looking for innovative PR ideas., so don’t send them the same boring press release about your new product.
Why blog? Because this is the best way to convince both search engines and real people that you are an expert in your business.
Brianna Gunn is a copywriting professional. She shared tips on how to create content which gets noticed and drives results, Read more
Inbound marketing relies on digital marketing tools such as your website, social media, and email programs to transform random strangers into a raving fans.
Use all cap letters on your inbound button. In this case it is ok to shout a little.
At the heart of your landing page is the inbound form. Ask for too much and you lose the prospect.
The landing page is your opportunity to convince prospective customers to say yes, Build a landing page as a single purpose page.
In this episode, our guest Anna Parker-Naples explains podcasting can be an incredible business tool when it’s done properly. Part of the value lies in the connection that often happens between the listener and the host.
An inbound offer is something of value to a prospective customer for which they will exchange their contact information.
One tip that Tracy Lamourie shared was to look for writers who are working on stories you can contribute to.
Why do business owners need to build social relationships? Aleya Harris is pretty clear when asked that question. Relationships equal sales.
Improvisational comedy has many lessons for a content marketer.
David Perez says the most basic content marketing tool is a content calendar which allows you to plan ahead, and track your progress over time.
We have the technology to create great video marketing campaigns from our phones. Now we need a few tips and tricks to make it look professional
If a business has a limited amount of time for digital marketing , what makes the most sense? The answer is almost always email marketing.
Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
This week we chatted with Molly Mandelberg on how to leverage your skill set and expand from one to one services to group programs and online courses.
We spoke to Emily McGuire about why people unsubscribe from your email list. She boiled the answer down to one of these three reasons.
When someone subscribes to your email list your first communication sets the tone for the relationship you hope to create
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
Take a consistent approach to your content marketing if you want to be considered an authority.