Stories are a valuable element in building your personal brand, marketing your business, and driving sales. Forget about the facts and figures. Make your product or service come to life with real stories of real people who benefited from working with you.
Jan Cavelle suggests the most effective marketing occurs when you connect to your emotions and those of your customer
With all of the emphasis on A.I. driven content, search and advertising, the question is how will human beings survive.
PR gives you exposure you can’t buy. It offers third party credibility that makes your brand more attractive to potential clients.
As I’m evaluating the emergence of A.I. in content creation, advertising and search I’m trying to decide is A.I. a good robot or bad?
Video is easier than blogging. It is just a simple conversation
Do you remember when email was exciting?
Success doesn’t happen overnight. You need to be ready to play the long game .
Match your marketing tactics and messages to match where a customer is in their buying life cycle.
To be good at improv, you need to be a good listener, the same is true in business.
A good content style guide will save production time
Don’t obsess about you open rate. There are better email metrics you can use to gauge your results.
