Content Marketing Archives - More Than a Few Words

#495 Pain Headlines

Content Marketing, Email, Just a Few Words

Pain headlines promise to solve someones problem. If you are writing this type of content be sure to actually solve the problem for the visitor.

#492 Visual Communications

Content Marketing

Every image you choose has to support the message you want to convey

#489 Personalized Marketing

Content Marketing, Just a Few Words

Add a personal touch to your marketing campaign to dramatically improve your results.

#480 Crisis Content Planning

Content Marketing

. Businesses take twists and unexpected turns. But are they really all that unexpected?

#477 Personalize Automated Messages

Content Marketing

For better results, personalize automated marketing campaigns by using words which should like you. Browse through emails you have sent to examples

#475 Email vs Social Media

Content Marketing, Just a Few Words, Social Media

Email vs social media, which is better for your business? More than a Few Words host, Lorraine Ball how each adds to your digital marketing plan

#473 Marketing Automation

Content Marketing, Email, Marketing Strategy

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right? Well that is the idea behind marketing automation.

#471 Simple Texting Tips

Content Marketing, Marketing Strategy, Sales

Alfredo Salkeld of SimpleTexting explains if you are texting in your personal life, you should be texting in your business.

#462 Build Trust with Information

Content Marketing

John Welch shares his perspective on using content to build trust with prospective client

#460 Contagious Content

Content Marketing, Social Media

Andrea Breanna, the founder of Rebel Mouse explains we often share something because it is so striking it hits our ITMO (inability to move on).

#459 Give Away Free Stuff

Content Marketing, Marketing Strategy, Sales

Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.

#458 What People Say

Content Marketing, Just a Few Words, Social Media

Lorraine Ball explains why you need to solicit online reviews as more than 88% of online shoppers incorporate them into purchase decisions.

#453 How to Make Money with a Business Book

Content Marketing, Marketing Strategy

Dr. Cindy Childress thinks you should write a book to build trust with your audience and establish yourself as a subject matter expert.

#451 Be Better Writer

Content Marketing

Professional writer Erik Deckers shares some of his favorite dips on how to improve your writing. Tip number one? Read more!

#450 Survey Says

Content Marketing, Social Media

In 2020 we launched our first Digital Marketing Survey. A decade later we are still asking the same questions, with some surprising responses.

#443 How to Write an Employee Profile

Content Marketing

As Sam Von Tobel explains, a good way to start an employee profile is with some nice soft ball questions to help ease your subject into the interview.

#440 Time to Create Your Content Calendar

Content Marketing, Marketing Strategy

Great content does not happen by accident. The more planning you do up front, the better your results will be

#439 Where Stories Come From

Content Marketing

Storytelling is the hot new buzzword everybody tells you you need to add stories to your marketing. But how do you put a great story together?

#437 Ten Years of Conversations

Content Marketing, Marketing Strategy

For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.

#411 Storytelling

Content Marketing, Marketing Strategy

Everyone has a story to tell. Learning how to tell yours is an important business strategy.

#410 B2B Podcasting

Content Marketing, Entrepreneurship, Marketing Strategy

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shows us why every B2B company needs one.

#403 Manage the Message

Content Marketing, Marketing Strategy

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage.

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer the question, “What do you do? “in a clear, consistent and conversation manner is a distinct competitive advantage. He talks about the message, the messenger, and the habits you need to build to deliver that message consistently.

#402 Don’t Be Consistent

Content Marketing, Entrepreneurship, Marketing Strategy

Consistency may seem boring, but according to this week’s guest Barbara Stuhlemmer, creating consistent messages and processes is actually the key to business success.