Why would anyone want to spend time with you, if you make them feel dumb? Simplify content to engage readers
#646 Simplify Content
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Content | Email
#643 Your Voice is Your Instrument
There are about seven different qualities that are highly associated with someone’s credibility, trustworthiness and perception of leadership when it comes to vocal qualities
#642 Who is Your Blog For?
“Blog Audience” episode #642 -SEPTEMBER 26, 2021HOST: Lorraine Ball | Digital Toolbox Who is your...
#641 Ecommerce Email Campaigns
There are many elements in a successful ecommerce program, but email is at the top of the list.
Web Design Collection
Web design is at the core of your online marketing.
#640 You Focused Copy
If you want your readers to pay attention, you need to make the content about them
#636 Blog Objectives
Have your defined your blog objectives? Once you do, you can being to measure the results of your efforts
#634 Meaning at a Glance
Add design icons to your website or print material to convey meaning at a glace.
#630 Convert with Video
Capture your audience with a one minute video, that makes one point with one call to action.
#625 Innovative PR ideas
Journalists are looking for innovative PR ideas., so don’t send them the same boring press release about your new product.
#624 Why Blog?
Why blog? Because this is the best way to convince both search engines and real people that you are an expert in your business.
#623 Copywriting Tips
Brianna Gunn is a copywriting professional. She shared tips on how to create content which gets noticed and drives results, Read more
An Offer Prospects Can’t Refuse
Inbound marketing relies on digital marketing tools such as your website, social media, and email programs to transform random strangers into a raving fans.
#616 Inbound Button
Use all cap letters on your inbound button. In this case it is ok to shout a little.
#613 The Inbound Form
At the heart of your landing page is the inbound form. Ask for too much and you lose the prospect.
#610 The Landing Page
The landing page is your opportunity to convince prospective customers to say yes, Build a landing page as a single purpose page.
#608 A Podcast about Podcasts
In this episode, our guest Anna Parker-Naples explains podcasting can be an incredible business tool when it’s done properly. Part of the value lies in the connection that often happens between the listener and the host.
#607 The Offer
An inbound offer is something of value to a prospective customer for which they will exchange their contact information.
#604 Get Noticed By The Media
One tip that Tracy Lamourie shared was to look for writers who are working on stories you can contribute to.
#603 Build Social Relationships
Why do business owners need to build social relationships? Aleya Harris is pretty clear when asked that question. Relationships equal sales.
#592 Yes, And
Improvisational comedy has many lessons for a content marketer.
#591 Content Calendar
David Perez says the most basic content marketing tool is a content calendar which allows you to plan ahead, and track your progress over time.
#590 Do It Yourself Video
We have the technology to create great video marketing campaigns from our phones. Now we need a few tips and tricks to make it look professional
Strengthen Connections with Email
If a business has a limited amount of time for digital marketing , what makes the most sense? The answer is almost always email marketing.
#584 The Home Court Advantage
Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
#583 Widen Your Reach with Online Courses
This week we chatted with Molly Mandelberg on how to leverage your skill set and expand from one to one services to group programs and online courses.
#574 Why People Unsubscribe
We spoke to Emily McGuire about why people unsubscribe from your email list. She boiled the answer down to one of these three reasons.
#569 Welcome Readers In Three Easy Steps
When someone subscribes to your email list your first communication sets the tone for the relationship you hope to create
#566 Compelling Call to Action
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
#552 Content Marketing Takes Time
Take a consistent approach to your content marketing if you want to be considered an authority.