Content Marketing Archives - More Than a Few Words

Lorraine Ball explains why you need to solicit online reviews as more than 88% of online shoppers incorporate them into purchase decisions.

#453 How to Make Money with a Business Book

Dr. Cindy Childress thinks you should write a book to build trust with your audience and establish yourself as a subject matter expert.

#451 Be Better Writer

Professional writer Erik Deckers shares some of his favorite dips on how to improve your writing. Tip number one? Read more!

#450 Survey Says

In 2020 we launched our first Digital Marketing Survey. A decade later we are still asking the same questions, with some surprising responses.

#443 How to Write an Employee Profile

As Sam Von Tobel explains, a good way to start an employee profile is with some nice soft ball questions to help ease your subject into the interview.

#440 Time to Create Your Content Calendar

Great content does not happen by accident. The more planning you do up front, the better your results will be

#439 Where Stories Come From

Storytelling is the hot new buzzword everybody tells you you need to add stories to your marketing. But how do you put a great story together?

#437 Ten Years of Conversations

For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.

#411 Storytelling

Content Marketing, Entrepreneurship, Marketing Strategy

Everyone has a story to tell. Learning how to tell yours is an important business strategy.

#410 B2B Podcasting

Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shows us why every B2B company needs one.

#403 Manage the Message

Content Marketing, Entrepreneurship, Marketing Strategy

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage.

What do you say when someone casually asks “What do you do? ”

Coach and professional speaker, Jim Karrh, believes that being able to answer the question, “What do you do? “in a clear, consistent and conversation manner is a distinct competitive advantage. He talks about the message, the messenger, and the habits you need to build to deliver that message consistently.

#402 Don’t Be Consistent

Consistency may seem boring, but according to this week’s guest Barbara Stuhlemmer, creating consistent messages and processes is actually the key to business success.

#400 – Our Greatest Hits

Content Marketing, Marketing Strategy, Social Media

Lorraine Ball and some of our all-time favorite conversations

#377 Content Begins with a Conversation

Professional writer Scott Flood is passionate about writing content for human beings.

#354 Influencer Marketing

Shane Barker talks about how successful Influencer Marketing Starts with a Win – Win.

#352 Inbound Marketing Tips

Content Marketing, Email, Marketing Strategy

Sam Von Tobel talks about why inbound marketing works.

#350 New Email Tools

Page Jones & Sam Von Tobel chat about email marketing tools they like and don’t.

#332 Allison Carter – Clickbait

Content Marketing, Creative Thinking

Clickbait is a valuable strategy if you deliver on the promise.

#328 Creating Blog Content with Jennifer Riley Simone

The first step to creating relevant content is to release the idea that a blog post is about you.

#324 Measuring Marketing & PR with Page Jones

What is the difference between marketing and PR? They’re basically the same thing, right? Well, kinda. But not really.

#321 Social Story Telling with Jason Falls

Storytelling has always been a part of marketing. But how do you tell a story in 140 characters, or with just one image?

#320 Twitter Chats with Carol Stephen