#775 Testimonials are Marketing Gold
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
Every one needs to learn to tell the story which demonstrates what you do when you are at your best.
Tai Goodwin explains that a quiz is only the beginning. You need to provide real value to people who take your quiz with relevant follow up information.
Scott Murray explains to spark a conversation you need to share relevant information on the right platforms.
Email goes well with all of the other elements in your marketing wardrobe.
Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products.
Our guest, Rai Hyde Cornell, reminds us that Google is not the one clicking the buy now or book a call button. They are not the ones making the decision.
Thomas Helfrich agrees some of the early AI content wasn’t great it has gotten much better.
Evergreen content is always relevant
Kathleen Celmins believes people don’t buy products, they buy the transformation.
Words have the power to move people to action
Your marketing should line up with your customer’s buying journey