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#775 Testimonials are Marketing Gold

by Lorraine Ball | Oct 6, 2022 | Content | Email, Marketing Strategy, Sales | Customer Service | Networking

Testimonials are  marketing gold. But the trick is cultivate them.  So how do you get people to talk about you?  Guest, Erin Ollila breaks it down into two parts  sourcing and using testimonials.

#768 – Tell Stories About Your Best Days

by Lorraine Ball | Sep 13, 2022 | Content | Email

Every one needs to learn to tell the story which demonstrates what you do when you are at your best.

#766 Tai Goodwin – Use a Quiz to Build Your List

by Lorraine Ball | Sep 8, 2022 | Content | Email

Tai Goodwin explains that a quiz is only the beginning. You need to provide real value to people who take your quiz with relevant follow up information.

#760 – Spark the Conversation

by Lorraine Ball | Aug 16, 2022 | Content | Email

Scott Murray explains to spark a conversation you need to share relevant information on the right platforms.

#756 Email is Your Little Black Dress

by Lorraine Ball | Aug 7, 2022 | Content | Email, Marketing Minute

 Email goes well with all of the other elements in your marketing wardrobe.

#754 Make Your Content Fun

by Lorraine Ball | Aug 2, 2022 | Content | Email

Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products.

#748 The Psychology of Words

by Lorraine Ball | Jul 19, 2022 | Content | Email

Our guest, Rai Hyde Cornell, reminds us that Google is not the one clicking the buy now or book a call button. They are not the ones making the decision.

#746 A.I. and You

by Lorraine Ball | Jul 14, 2022 | Content | Email

Thomas Helfrich agrees some of the early AI content wasn’t great it has gotten much better.

#744 Evergreen Content

by Lorraine Ball | Jul 10, 2022 | Content | Email

Evergreen content is always relevant

#743 Stop Creating Content and Start Telling Stories.

by Lorraine Ball | Jul 7, 2022 | Content | Email

Kathleen Celmins believes people don’t buy products, they buy the transformation.

735 Power Words

by Lorraine Ball | Jun 19, 2022 | Content | Email, Social Media | Online Advertising

Words have the power to move people to action

#729 The Buying Journey

by Lorraine Ball | Jun 5, 2022 | Content | Email, Marketing Minute, Sales | Customer Service | Networking

Your marketing should line up with your customer’s buying journey

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Lorraine Ball, Host of More than a Few Words

Lorraine Ball -  Speaker, author and podcast host
Lorraine brings decades of marketing and leadership experience along with high energy interview style to every conversation.

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More than a Few Words is a marketing podcast for business owners.

Hosted by Lorraine Ball,  the brief, lively conversations with marketing professionals and business owners from around the world are part of the Digital Toolbox

 

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