#775 Testimonials are Marketing Gold
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
#768 – Tell Stories About Your Best Days
Every one needs to learn to tell the story which demonstrates what you do when you are at your best.
#766 Tai Goodwin – Use a Quiz to Build Your List
Tai Goodwin explains that a quiz is only the beginning. You need to provide real value to people who take your quiz with relevant follow up information.
#760 – Spark the Conversation
Scott Murray explains to spark a conversation you need to share relevant information on the right platforms.
#756 Email is Your Little Black Dress
Email goes well with all of the other elements in your marketing wardrobe.
#754 Make Your Content Fun
Guest Elizabeth Ruth suggests when you start with a clear brand voice it is easier to create content which entertains and is memorable enough to help you sell products.
#748 The Psychology of Words
Our guest, Rai Hyde Cornell, reminds us that Google is not the one clicking the buy now or book a call button. They are not the ones making the decision.
#746 A.I. and You
Thomas Helfrich agrees some of the early AI content wasn’t great it has gotten much better.
#744 Evergreen Content
Evergreen content is always relevant
#743 Stop Creating Content and Start Telling Stories.
Kathleen Celmins believes people don’t buy products, they buy the transformation.
735 Power Words
Words have the power to move people to action
#729 The Buying Journey
Your marketing should line up with your customer’s buying journey
