#743 Stop Creating Content and Start Telling Stories.
Kathleen Celmins believes people don’t buy products, they buy the transformation.
735 Power Words
Words have the power to move people to action
#729 The Buying Journey
Your marketing should line up with your customer’s buying journey
#720 Evergreen Content for Lawyers and Other People
John Hinson explains that evergreen content has a long shelf life
#719 Find Your Story
Bridget Cook-Burch’s clients call her “The Book Whisperer”. She shares with us ideas on how the stories we tell shape our lives.
#708 Create Content that Converts | Dani Hao
Dani Hao suggests you create content to match the steps of the customer journey
#703 SEO 2022
These days you don’t go to Google with keywords, you go to Google with questions.
#701 Create Less Content
Want to improve search position? Create less content, not more.
#700 Conversations
Seven hundred conversations, and there is still so much more to talk about.
#699 Presentations Made Simple
No matter what your job is; sales expert, business owner, or manager working your way up the corporate ladder, you’re going to have to sell your ideas.
#696 Use Data to Drive Content
People will often say one thing and do something entirely different. Data helps you make decisions based on customer behavior
Get Ready for Your Close Up
For more than a decade, images have ruled the internet, but with cameras in everyone’s pocket, we are living in an era of video communication. The good news for small business owners, is it is also an era of cost effective video.
