Beate Chelette offers growth strategies small business owners can use to navigate economic uncertainty.
#904 -Navigating an Uncertain Ecomomy
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Entrepreneurship | Economy
#903 Learn to Harness Chaos
Creative Thinking, Entrepreneurship | Economy
Chaos is not a dirty word. It is not something to be feared. Learning to master chaos helps you master change.
#902 A Different Perspective
Entrepreneurship | Economy, Marketing Minute
People who bring that fresh perspective and different skills to your business can also make you crazy because they don’t see the world the way you do.
#901 Implement Great Ideas
Annelise Worn, a business strategist and agency CEO, about the challenges of implementing brilliant ideas.
Collection What Does Your Content Say About You?
Why create content? It is an effective way to attract attention, answer customer questions, and encourage people to learn more about you.
#900 Marketing Lessons from the Gym
Marketing Minute, Marketing Strategy
I was surprised to discover marketing lessons from the gym. Like liftin weights you don’t always have to go for the very biggest to build muscle.
#899 Maybe Stress isn’t Bad for You
Allison Graham, suggests some stress is helpful. She discusses three categories of stress: empowering stress, destructive stress, and survival stress
#897 I Wrote a Book
Branding | Graphic Design, Entrepreneurship | Economy, Marketing Minute
Twenty years ago I wrote a book called the Science of Marketing and and recently I decided to update the book.
#896 The Who of Marketing
Branding | Graphic Design, Content | Email
Most of the time marketing planning consists of thinking about what are you going to do. Derick Johnson suggests you need to be focused on the “who” of marketing.
Collection – Testimonials and Reviews
Sales | Customer Service | Networking
Leverage the power of getting other's to talk about you! The majority of online shoppers...
#895 Don’t Write Bad Blog Posts
A bad blog post is worse than writing no post at all. You may turn off prospects and never have a chance to get them back
#894 Strategy of Good Web Design
Great websites don’t happen by accident. Sierra Janisse believes every decision you make on your website from what images you use to the words you write , the pages you create and all the call to action buttons starts with answering one basic question.
#893 Rai Hyde Cornell
It’s easy to get swept up by trends like Google algorithm changes and AI content. But, Rai Hyde Cornell says those things are secondary to the human factor
#892 Convey Meaning with an Image
Branding | Graphic Design, Content | Email
An image convey information faster than words. So if you want to communicate meaning at a glance, use an image.
#891 Do More With Your Book
Nancy Erickson says if you construct your book correctly each chapter becomes a piece of stand alone content.
#889 Lifetime Value of a Customer
Marketing Minute, Marketing Strategy, Sales | Customer Service | Networking
A customer is worth so much more than what they buy today
#888 The Future of Content Marketing
Erik Deckers says the tools may change, but content marketing won’t be all that different in the future. It is still about providing relevant information
Collection : Growing Your Business
Collection, Entrepreneurship | Economy
Growing a business is an adventure. Are you ready?
#887 Improve Your Closing Rate
Sales | Customer Service | Networking
Bruce Scheer shares mistakes companies make as they try to improve their closing rate:
#886 I am My Brand
Never lose sight of the face that you are your brand.
#885 Improve Your Public Speaking
Public speaking anxiety is a crippler for some people and can get in the way of careers and businesses.
#883 – Grow Your Business with an Acquisition
Your path to success might include merging with another company or through the acquisition of another business.
#882 Improve Your Listening Skills
Marketing Minute, Sales | Customer Service | Networking
Before your hop on your next sales call, maybe you should brush up on your listening skills
#872 Why Does Your Business Exist?
Branding | Graphic Design, Entrepreneurship | Economy
In this conversation with Mike Wittenstein we look at the value you create, who you create it for, and what the customer will ultimately do with your product or service
#881 Hop Into the Mailbox
As everyone has rushes to digital, there is an advantage to considering alternatives, like direct mail.
#879 Making Chat GPT Work for You
Some people are really excited about Chat GPT. Then there are others who are afraid we are the cusp of some dystopian world where the machines take over and we become their slaves.
#878 – Hang Out Where Your Customers Hang Out
Content | Email, Marketing Minute, Social Media | Online Advertising
Get connected with customers by hanging out where they are,
#877 Be a Better Podcast Guest
Entrepreneurship | Economy, Marketing Strategy
Before you reach out to be a guest on a podcast, ask yourself, why?
#875 – Common Small Business Mistakes
Entrepreneurship | Economy, Marketing Strategy
As business owners we all make mistakes. When we learn from them we have a better shot at success.
#874 – It is Ok to Change Direction
Marketing Minute, Marketing Strategy, Social Media | Online Advertising
Don’t double down on a bad idea. It is ok to change direction if something isn’t working.