Things will go wrong. The trick is to have a crisis management plan in place when they do.
Discover the three elements which comprise your position statement and explain to prospects why they should buy from you..
At the heart of your landing page is the inbound form. Ask for too much and you lose the prospect.
Ask for reviews. There’s nothing more reassuring than seeing someone say, “we’ve worked with these guys, and we would do it again”.
Social media is about ego. Those thumbs up and shares signal we’ve been accepted and esteemed by the community. Feel accepted is a basic human need.
Hashtags. That little symbol that you see in front of a single word or group of words is an integral part of how Twitter and Instagram work.
Improvisational comedy has many lessons for a content marketer.
Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand
Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?
Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
If you have a boring 404 error page you are missing a terrific sales opportunity.
Want to sell more on social media? Then you need to go where your customers are.
You may not want to hear this, but it is probably time to blow up your website.
If you are running a local business, you need to be hanging out on Next Door.
You spend a lot of money on advertising, but if you really want to get your money’s worth you need a specific landing page for each ad
Video Marketing used to be expensive. That was before everyone started walking around with a video camera in their pocket.
What will you do when Facebook goes away. I’m not trying to spread fear and panic it won’t disappear overnight. But technology changes and so do fads and trends.
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
What is a customer worth? When you understand the value of a new customer, you can set the right acquisition budget
So how much time do you really spend doing what you set out to do? It’s unlikely that 100% of your day is comprised with things that you love.
As a small business you can’t dominate everywhere, but you can win with a Niche SEO approach
When a team commits to shared goals they have a great chance at success
Do you have an engaged community?
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
Company values are more than just words. They are core to your whole business
We are living in a mobile first world. Discover how that will change your web design process.
If you look for them, you will find content ideas and inspiration everywhere.
Studying your web traffic sources gives you clues to which of your marketing programs is really working
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
Your position statement answers the question: Why should I buy from you?