Marketing Minute Archives - More Than a Few Words

#621 Crisis Management Plan

Marketing Minute, Marketing Strategy, Sales | Customer Service | Networking

Things will go wrong. The trick is to have a crisis management plan in place when they do.

#618 Why Should I Buy From You?

Discover the three elements which comprise your position statement and explain to prospects why they should buy from you..

#613 The Inbound Form

Content | Email, Marketing Minute

At the heart of your landing page is the inbound form. Ask for too much and you lose the prospect.

#599 Invite Me In

Marketing Minute, Sales | Customer Service | Networking

Ask for reviews. There’s nothing more reassuring than seeing someone say, “we’ve worked with these guys, and we would do it again”.

#597 Social Media is About Ego

Marketing Minute, Social Media | Online Advertising

Social media is about ego. Those thumbs up and shares signal we’ve been accepted and esteemed by the community. Feel accepted is a basic human need.

#594The Art of the Hashtag

Marketing Minute, Social Media | Online Advertising

Hashtags. That little symbol that you see in front of a single word or group of words is an integral part of how Twitter and Instagram work.

#592 Yes, And

Content | Email, Marketing Minute

Improvisational comedy has many lessons for a content marketer.

#589 Branding Your Team

Branding | Graphic Design, Marketing Minute

Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand

#586 Get Ready for Gen Z

Marketing Minute, Marketing Strategy

Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?

#584 The Home Court Advantage

Content | Email, Marketing Minute, Sales | Customer Service | Networking

Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.

#582 How to 404 In Style

Marketing Minute, SEO | Web Design

If you have a boring 404 error page you are missing a terrific sales opportunity.

#580 Go Where Your Customers Are

Marketing Minute, Social Media | Online Advertising

Want to sell more on social media? Then you need to go where your customers are.

#578 Blow Up Your Website

Marketing Minute, SEO | Web Design

You may not want to hear this, but it is probably time to blow up your website.

#575 Are You Next Door

Marketing Minute, Social Media | Online Advertising

If you are running a local business, you need to be hanging out on Next Door.

#572 Every Ad Deserves a Destination

Marketing Minute, Social Media | Online Advertising

You spend a lot of money on advertising, but if you really want to get your money’s worth you need a specific landing page for each ad

#570 Cost Effective Video

Social Media | Online Advertising, Marketing Minute

Video Marketing used to be expensive. That was before everyone started walking around with a video camera in their pocket.

# 568 When Facebook Goes Away

Social Media | Online Advertising, Marketing Minute

What will you do when Facebook goes away. I’m not trying to spread fear and panic it won’t disappear overnight. But technology changes and so do fads and trends.

#566 Compelling Call to Action

Content | Email, Marketing Minute

Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.