The same tricks of retail marketing that I used to keep customers in my store, are useful in keeping people on your website.
Even if you are just starting out, you need to lay the foundation to build a business someone will want to buy, someday.
If you’re like me, you never have your best ideas when you’re sitting at your desk. It is always when you’re out walking or talking to someone or driving in your car.
Marketing trends are cyclical. Right now there is a push to broader marketing tactics
In music you start with three notes. In marketing there are three elements that form the foundation of all your marketing
KPIs provide targets to shoot for, milestones to gauge progress, and insights to help you make better decisions.
Email goes well with all of the other elements in your marketing wardrobe.
Your marketing should line up with your customer’s buying journey
When it comes to marketing, there are three simple truths. The first is that marketing hasn’t really changed in 50 or 60 years. T
As I watched the cup of coffee bounce, I say my personal brand bouncing along with it.
Sometimes, you will make more progress when you let other people lead you to the best solution.
If you want to be successful, you have to treat your business like you’re sailing to some exotic island where you’re going to spend the rest of your life.