Are you frustrated by the lack of engagement and results from your Facebook pages? Maybe it is because you are treating Facebook like any other advertising platform, and not a social network.
#650 Facebook is for Humans
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Marketing Minute
#648 Add a Caption to Instagram Posts
Use captions in your Instagram posts to engage and interact with your audience.
#646 Simplify Content
Why would anyone want to spend time with you, if you make them feel dumb? Simplify content to engage readers
#644 Cash Management
Waiting till you need cash to line up credit is a huge mistake. You need to get out ahead of your cash management.
#642 Who is Your Blog For?
“Blog Audience” episode #642 -SEPTEMBER 26, 2021HOST: Lorraine Ball | Digital Toolbox Who is your...
#640 You Focused Copy
If you want your readers to pay attention, you need to make the content about them
#638 A Crazy Idea
When I started my career, I often had an innovative, maybe crazy ideas which were routinely shut down by senior managers. i still have those ideas
#636 Blog Objectives
Have your defined your blog objectives? Once you do, you can being to measure the results of your efforts
#634 Meaning at a Glance
Add design icons to your website or print material to convey meaning at a glace.
#631 You Website is Your Best Salesperson
Your website is your best salesperson, preparing prospects to do business with you.
#629 You are Doing SEO Wrong
Learn more about building your content based SEO program as you stop worrying about search engines and start worrying about people.
#626 Don’t Overwhelm the Website
There are lots of cool tools and features that you can add to a new website. The problem is sometimes companies overwhelm the website when they try to do everything;
#624 Why Blog?
Why blog? Because this is the best way to convince both search engines and real people that you are an expert in your business.
#621 Crisis Management Plan
Things will go wrong. The trick is to have a crisis management plan in place when they do.
#618 Why Should I Buy From You?
Discover the three elements which comprise your position statement and explain to prospects why they should buy from you..
#613 The Inbound Form
At the heart of your landing page is the inbound form. Ask for too much and you lose the prospect.
#599 Invite Me In
Ask for reviews. There’s nothing more reassuring than seeing someone say, “we’ve worked with these guys, and we would do it again”.
#597 Social Media is About Ego
Social media is about ego. Those thumbs up and shares signal we’ve been accepted and esteemed by the community. Feel accepted is a basic human need.
#594The Art of the Hashtag
Hashtags. That little symbol that you see in front of a single word or group of words is an integral part of how Twitter and Instagram work.
#592 Yes, And
Improvisational comedy has many lessons for a content marketer.
#589 Branding Your Team
Real branding is so much more than just your logo, business card and letterhead. A real company brand encompasses what you want people to think and feel about your brand
#586 Get Ready for Gen Z
Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?
#584 The Home Court Advantage
Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
#582 How to 404 In Style
If you have a boring 404 error page you are missing a terrific sales opportunity.
#580 Go Where Your Customers Are
Want to sell more on social media? Then you need to go where your customers are.
#578 Blow Up Your Website
You may not want to hear this, but it is probably time to blow up your website.
#575 Are You Next Door
If you are running a local business, you need to be hanging out on Next Door.
#572 Every Ad Deserves a Destination
You spend a lot of money on advertising, but if you really want to get your money’s worth you need a specific landing page for each ad
#570 Cost Effective Video
Video Marketing used to be expensive. That was before everyone started walking around with a video camera in their pocket.
# 568 When Facebook Goes Away
What will you do when Facebook goes away. I’m not trying to spread fear and panic it won’t disappear overnight. But technology changes and so do fads and trends.