When a team commits to shared goals they have a great chance at success
Do you have an engaged community?
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
Company values are more than just words. They are core to your whole business
We are living in a mobile first world. Discover how that will change your web design process.
“Where Do Content Ideas Come From ” episode #541 - DECEMBER 6, 2020 Host: Lorraine Ball |...
Studying your web traffic sources gives you clues to which of your marketing programs is really working
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
Your position statement answers the question: Why should I buy from you?
Content marketing helps make up for the fact that customers do not watch ads.
Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.
The technology that allows merchants to target specific messages based on your location is called geofencing.
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
“Live Chat” episode #519 -SEPTEMBER 20, 2020GUEST: Lorraine Ball | Roundpeg and Digital Toolbox...
Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.
And one of the best ways to go about building habits is to really understand how habits work. It is a three-part process. There’s a trigger something that sets off the behavior, the action itself, and finally the reward.
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work
Here’s a quick blogging checklist to set up your successful blog. Start with keywords, add great content, engaging images and links to more information
Use natural language in your content to improve SEO and make it easier for Google to match your pages to what people are really searching for.
Are yoiu protecting your website with an SSL? You should be!
Yes, memes are fun, but that doesn’t mean you should use them for your business.
If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.
Do website visitors feel welcome? Keeping your website up-to-date and using fresh content is not just an exercise.
The gain headline encourages people to read more by answering the question of what is in it for them
Pain headlines promise to solve someones problem. If you are writing this type of content be sure to actually solve the problem for the visitor.
Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.
If you have employees, you’re probably conducting performance reviews on a regular basis, evaluating the quality of their work, the objectives you outlined for them, and the results they delivered.
Add a personal touch to your marketing campaign to dramatically improve your results.
Taking risks is natural to entrepreneurs who are willing to leap off a cliff into the unknown.