Every salesperson knows it is always easier to sell if you have a home court advantage. If a customer will come to your office or showroom, you’ve already scored the first point.
#584 The Home Court Advantage
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Marketing Minute
#582 How to 404 In Style
If you have a boring 404 error page you are missing a terrific sales opportunity.
#580 Go Where Your Customers Are
Want to sell more on social media? Then you need to go where your customers are.
#578 Blow Up Your Website
You may not want to hear this, but it is probably time to blow up your website.
#575 Are You Next Door
If you are running a local business, you need to be hanging out on Next Door.
#572 Every Ad Deserves a Destination
You spend a lot of money on advertising, but if you really want to get your money’s worth you need a specific landing page for each ad
#570 Cost Effective Video
Video Marketing used to be expensive. That was before everyone started walking around with a video camera in their pocket.
# 568 When Facebook Goes Away
What will you do when Facebook goes away. I’m not trying to spread fear and panic it won’t disappear overnight. But technology changes and so do fads and trends.
#566 Compelling Call to Action
Does your website have a compelling call to action? What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated.
#564 What is a Customer Worth?
What is a customer worth? When you understand the value of a new customer, you can set the right acquisition budget
#562 Make Time for What You Love
So how much time do you really spend doing what you set out to do? It’s unlikely that 100% of your day is comprised with things that you love.
#560 Niche SEO
As a small business you can’t dominate everywhere, but you can win with a Niche SEO approach
#558 Create Action Plans to Support Your Goals
When a team commits to shared goals they have a great chance at success
#555 Engaged Community
Do you have an engaged community?
#549 Who is Your Business Plan For?
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
#545 Company Values
Company values are more than just words. They are core to your whole business
#543 Mobile First
We are living in a mobile first world. Discover how that will change your web design process.
#541 Where Do Content Ideas Come From?
“Where Do Content Ideas Come From ” episode #541 - DECEMBER 6, 2020 Host: Lorraine Ball |...
#539 Web Traffic Sources
Studying your web traffic sources gives you clues to which of your marketing programs is really working
#537 – You Can’t Buy Email Addressess
You can’t buy email addresses they way you would buy addresses for a direct mail campaign.
#535 Position Statement
Your position statement answers the question: Why should I buy from you?
#533 Customers Don’t Watch Ads
Content marketing helps make up for the fact that customers do not watch ads.
#525 Invite Me In
Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.
#523 Geofencing
The technology that allows merchants to target specific messages based on your location is called geofencing.
521 Shout A Little
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
#519 Live Chat
“Live Chat” episode #519 -SEPTEMBER 20, 2020GUEST: Lorraine Ball | Roundpeg and Digital Toolbox...
#517 Short Letter
Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.
#515 Building Habits
And one of the best ways to go about building habits is to really understand how habits work. It is a three-part process. There’s a trigger something that sets off the behavior, the action itself, and finally the reward.
#513 Click This
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
#511 Celebrity Marketing
Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work