#774 What I Learned from My Days in Retail
The same tricks of retail marketing that I used to keep customers in my store, are useful in keeping people on your website.
#772 Build a Business to Sell
Even if you are just starting out, you need to lay the foundation to build a business someone will want to buy, someday.
#770 Ideas on the Fly
If you’re like me, you never have your best ideas when you’re sitting at your desk. It is always when you’re out walking or talking to someone or driving in your car.
#763 – Everything Old is New Again
Marketing trends are cyclical. Right now there is a push to broader marketing tactics
#761 Let’s Start at the Very Beginning
In music you start with three notes. In marketing there are three elements that form the foundation of all your marketing
#759 What is a KPI
KPIs provide targets to shoot for, milestones to gauge progress, and insights to help you make better decisions.
#756 Email is Your Little Black Dress
Email goes well with all of the other elements in your marketing wardrobe.
#729 The Buying Journey
Your marketing should line up with your customer’s buying journey
#726 Marketing Truths
When it comes to marketing, there are three simple truths. The first is that marketing hasn’t really changed in 50 or 60 years. T
#724 Events Build Your Personal Brand
As I watched the cup of coffee bounce, I say my personal brand bouncing along with it.
#721 Find the Best Solution
Sometimes, you will make more progress when you let other people lead you to the best solution.
#718 Burn the Boat
If you want to be successful, you have to treat your business like you’re sailing to some exotic island where you’re going to spend the rest of your life.
