Marketing Minute Archives - More Than a Few Words

Consumer reluctance to invite people into their home can create real challenges for companies in a home service industry. Overcome this reluctance by using content marketing to help prospective customers feel as if they know you.

#523 Geofencing

Sales | Customer Service | Networking, Marketing Minute, Social Media | Online Advertising

The technology that allows merchants to target specific messages based on your location is called geofencing.

521 Shout A Little

Marketing Minute, Marketing Strategy

While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.

#519 Live Chat

Sales | Customer Service | Networking, Marketing Minute

“Live Chat” episode #519 -SEPTEMBER 20, 2020GUEST: Lorraine Ball | Roundpeg and Digital Toolbox...

#517 Short Letter

Marketing Minute, Content | Email

Be concise. When you are limited in the number or words, you choose your words carefully and you use them sparingly.

#515 Building Habits

Entrepreneurship | Economy, Marketing Minute

And one of the best ways to go about building habits is to really understand how habits work. It is a three-part process. There’s a trigger something that sets off the behavior, the action itself, and finally the reward.

#513 Click This

Content | Email, Marketing Minute, Marketing Strategy

How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form

#511 Celebrity Marketing

Marketing Minute, Marketing Strategy

Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work

#509 Blogging Checklist

Content | Email, Marketing Minute

Here’s a quick blogging checklist to set up your successful blog. Start with keywords, add great content, engaging images and links to more information

#507 Natural Language

Marketing Minute, SEO | Web Design

Use natural language in your content to improve SEO and make it easier for Google to match your pages to what people are really searching for.

#505 Why you need an SSL

Marketing Minute, SEO | Web Design

Are yoiu protecting your website with an SSL? You should be!

#503 Meme This

Marketing Minute, Social Media | Online Advertising

Yes, memes are fun, but that doesn’t mean you should use them for your business.

#501 Advertising for Repeat Business

Marketing Minute, Marketing Strategy

If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.

#499 Welcome Visitors to Your Website

SEO | Web Design, Marketing Minute

Do website visitors feel welcome? Keeping your website up-to-date and using fresh content is not just an exercise.

#497 The Gain Headline

Marketing Minute, Marketing Strategy

The gain headline encourages people to read more by answering the question of what is in it for them

#495 Pain Headlines

Content | Email, Marketing Minute

Pain headlines promise to solve someones problem. If you are writing this type of content be sure to actually solve the problem for the visitor.

#493 Healthy Conflict

Marketing Minute, Marketing Strategy

Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.

#491 Web Performance Review

Marketing Minute, SEO | Web Design

If you have employees, you’re probably conducting performance reviews on a regular basis, evaluating the quality of their work, the objectives you outlined for them, and the results they delivered.