Loved this chat with Andrea Liebross about how women need to change how they think about things to achieve more!
#933 Think Big!
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Marketing Minute
#931 What if Facebook Doesn’t Exist?
Marketing Minute, Social Media | Online Advertising
Sure Facebook is a big part of your marketing today, but what will you do when it is gone. And sooner or later, it will be gone.
#930 Stop Wasting Money on Marketing
I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses.
#929 Start with the Words
Erin Lebacqz talks about the importance of written communication and how to improve your writing.
#928 Time for Rebrand
Branding | Graphic Design, Marketing Minute
Are you ready for a rebrand? Here a few things to keep in mind.
#927 Connecting Your Sales and Marketing
Marketing Strategy, Sales | Customer Service | Networking
Patty Farmer joins Lorraine Ball to talk ab0ut ways to connect your sales and marketing activities.
#925 – Call Visitors to Action
Marketing Minute, SEO | Web Design
If you spend resources to drive people to your website, you need a strong CTA to compel them to take action.
#924 Your Next Hire
Why did I invite Lisa McDonald, a certified career coach to join me for a conversation? You are not looking for a job, but you are probably looking for employees,
#923 What is Your Brand Position?
More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer
#922 A Short Letter
Content | Email, Marketing Minute
I don’t have time for a short letter so I wrote a long one instead! Sounds crazy, but being concise often takes more time.
#921 Where are Your Keys?
Entrepreneurship | Economy, SEO | Web Design
Michelle McNally, dropped by to talk about the importance of safeguarding digital assets, including passwords and resources.
Collection – Business Growth Strategies
Collection, Entrepreneurship | Economy
Business growth can come from many strategies including building from the ground up, mergers and acquisitions
#920 Don’t be a Rotten Apple
Branding | Graphic Design, Marketing Minute
The Apple brand styling is fine for them, but it may not be right for you.
Lorraine Ball Was a Guest on the Entrepreneur Podcast
guest interview with Entrepreneur MBA podcast
#919 Taming the Content Beast
Geoffrey Klein suggests a key element of compelling content is understanding the audience. He introduces the “eleventh commandment”: knowing your audience.
#917 What Makes You Unique?
Branding | Graphic Design, Marketing Minute
What position do you occupy in the mind of your customer? You can’t be all things to all people, so what makes you memorable.?
#916 Don’t Build, Buy
Jon Rogers explains how you can generate more wealth if you buy a business instead of building from the ground up.
Collection: We Live in Stressful Times
Collection, Entrepreneurship | Economy
We can let the stress of running our business overwhelm us, or we can learn new stress management techniques.
#915 Dance with Time
Entrepreneurship | Economy, Marketing Minute
It is not about how much time you spend, but how well you use your time that will drive your business to success.
#914 Seven Figure Sales
Sales | Customer Service | Networking
I had a chance to chat with Che Brown, about the importance of building a high-performing sales team for entrepreneurs aiming to achieve a seven figure businesses.
#913 People Have Short Attention Spans
From our archive a conversation about creating content for people with short attention spans.
#912 Lessons from Retail
Marketing Minute, SEO | Web Design
I learned a lot of things as a retail floor manager that are extremely helpful as a web designer. It is all about engaging the customer.
#911 Building Community
Entrepreneurship | Economy, Sales | Customer Service | Networking
Deb Schell joins me for a conversation about building and nurturing communities. In today’s information age, communities play a vital role for business owners
Collection – Managing Your Business in a Changing Market
Collection, Entrepreneurship | Economy
Owning a small business is an adventure that requires courage, adaptability, and a hearty dose of perseveranc
#910 Smarts, Guts, Luck and Friends
Entrepreneurship | Economy, Marketing Minute, Marketing Strategy
Successful entrepreneurs need four things: smarts, guts, luck & friends. They will support you through the ups and downs of owning a business
#909 Craft Effective Home Page Copy with AI
You can improve your home page with AI generated copy. And yes, it can still be unique to your business and in your brand voice.
#907 Evaluate New Technology
Entrepreneurship | Economy, Marketing Minute
How do you decide if a new piece of software or new technology is a good fit for your business? Spend the time to explore, evaluate and embrace
#906 Use AI to Tell Stories
Richard Rosser shares tips and techniques on how to use artificial intelligence to improve your stories.
Collection – Time Management
Collection, Entrepreneurship | Economy
The art of time management is an elusive dance, but here are a few simple steps that will help you glide to success.
#905 Evergreen Content
Content | Email, Marketing Minute
Your garden looks better with a few evergreen plants. Your content plan will look better with some evergreen content, too.