Matt and I agree that when you’re starting a business, a qualified prospect is often anyone with a pulse, a checkbook and the ability to fog a mirror. And that’s okay. You have bills to pay.
But eventually, you need to get a little pickier.
What happens if one day you wakle up and realize, your content is boring. That happened to industry veteran, Rachel Allen.
Stephan Bajaio is one of the original co-founders of Conductor, one of the world’s leading enterprise SEO SaaS platforms,
Beth Trejo is the CEO and co-founder of Chatterkick and knows marketing decisions rarely come from just one person
Scott Flood wisely said, a clever campaign might win awards, but if it doesn’t help customers understand why they should buy, it misses the mark.
Nathalie Doremieux shares why her first 100 episodes were a waste of time
Bill Shander and I talked about why storytelling isn’t just about your audience. It’s also about how you communicate with the people inside your business who shape what gets created in the first place.
Looking back at episodes from the last sixteen years, the collection would not be complete without a conversation with Matt Nettleton.
Ever read a bio that sounded like a LinkedIn résumé in a tuxedo? Polished, proper, and completely forgettable. That’s exactly what we set out to fix in this conversation.
I chatted with Lydia Thurston and Sam Von Tobel about demographics, psychographics, and why every business owner should understand both sides of the story.