Our guest Bryan Caplan explains why reviews matter for both SEO and general crediility for your business. People will research you before the buy from you
#488 Why Reviews Matter
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Sales
#484 Build an Audience of Raving Fans
Want to build an audience of raving fans? Start with this podcast
#471 Simple Texting Tips
Alfredo Salkeld of SimpleTexting explains if you are texting in your personal life, you should be texting in your business.
#459 Give Away Free Stuff
Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.
#454 Recognize Your Communication Style
Yamilette Williams, aka Dr. Yam, explains that people rely on one of four primary communication styles.
#448 Have Fun Storming the Castle
A cold call should not feel like an attack on a medieval castle. Prepare in advance with smart questions and get prospects to invite you in.
#444 Communicate with Impact
We talk, write and create messages all day long. But do our messages actually create the impact we’re looking for? Our guest Patrick Donadio outlines a six step process for communicating with IMPACT using a simple acronym to make it easy to remember the six steps. .
#438 New Calls – Expose and Close
Charlie Cina believes a cold call is simple a new call because your goals is to build a new relationship. Start the conversation with your power presentation
#405 Use Your Customer Postcode
Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.
#378 Google My Business Posts
Bryan Caplan explains how you can improve your SEO and promote your business, for free.
#371 Niche Marketing Is Profitable
Laurie Knechtel explains why narrowing your focus can actually lead to a more profitable outcome.
#365 Selling in the Tech Community
Matt Nettleton shares tips on how to sell innovative products customers don’t even know they need.
#349 Customer Care
Amy Woodall explains that without a well defined customer care process there are more chances to disappoint a customer.
#348 Get Ready to Sell Your Company (MTFW)
Ryan Parshall talks about cleaning up your financials and investing in processes in preparation for someday selling your business.
#344 Trade Show Tips
Is your message meaningful at a glance ? Your trade show display is a billboard.
#314 Wow! You Care About Me
Javed Khan talks about how personalized video messaging and personalized marketing of any kind helps create that Wow! “You care about me moment.”
#284 What if Your Marketing Works?
As a marketing professional, my attention is usually focused on generating leads. While leads are...
#283 Multi-Channel Response Campaigns
Your customers are looking for information when they are at their desks, from mobile devices when they are on the go and even in real life. Do you have tools to reach them wherever they are?
#259 The Easiest Sale | How to talk to existing customers
Why Customer Retention Activities Matter As small business owners, we work so hard to find each...
Where does it hurt
Sales begin with pain. Customers come to you when they are not happy about something. It is your...
Customers for Life
What if you never had to find another new client ever again? Sound too good to be true? It doesn't...
What Do Your Customers Need to Know?
What do customers need to know in order to buy your product? Don't expect them to do their...
MTFW: Sales Strategy
If you don't make sales, you won't have much of a business. While we all know that's true, it's...
Sales Strategy
If you don't make sales, you won't have much of a business. While we all know that's true, it's...
MTFW: Using Content to Convert Visitors to Prospects
Search engine optimization and social media are an important part of driving traffic to your...
Marketing Services People Don't Want
It's easy to write marketing plans for products people want to buy, things like cars, vacations,...
More than a Few Words – Whale Hunting
Do you have what it takes to go after the really big clients? And more importantly, should you?...
#22 CRM and the Insurance Industry
Why do professional sales people need a good CRM? Nick Carter explains It allows them to do more with less of their own time,
#13 Deer, Moose and Elephants
Continuing a theme I introduced a few weeks ago, today's podcast looks at the Deer, Moose and...
#11 Squirrels and Whales
Not all customers are equal. One of the keys to a successful business is identifying which are the...