#815 Building Relationships on LinkedIn
Don’t start a conversation with a sales pitch.
812 – Help Your Competitors
It is not crazy, when you help your competitors you make an investment in your business that will pay off in the long run.
#809 How Well Do You Know Your Competitors
Every business has competitors. How well do you know yours?
#807 Sales Starts with a Conversation
In this conversation with Tracey Beavers we explored ways you can create sales without “selling”
#801 – The Best of 2022
Some of my favorite conversations of 2022
#799 Generate New Sales from Old Clients
Gail Doby reminds us that clients already know, like and trust you so it is easier to sell to them than a stranger.
#791 Life Cycle Marketing
Match your marketing tactics and messages to match where a customer is in their buying life cycle.
#790 Invite Me In
We’re a lot more cautious these days about who we invite into our homes and into our businesses. This creates real challenges for companies, particularly in the home service industry.
#789 Empathy and Action
Respond to negative reviews with empathy and action.
#777 Getting to Yes
Guest Susan Trumpler shares tips on how to manage the role none of us prepared for. One of her first tips is to remember how people make decisions
#776 Turn Your Sales Funnel Upside Down
Time to flip your sales funnel and target your messages to reach and connect with smaller groups who are already familiar with your brand.
#775 Testimonials are Marketing Gold
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
