#777 Getting to Yes
Guest Susan Trumpler shares tips on how to manage the role none of us prepared for. One of her first tips is to remember how people make decisions
#776 Turn Your Sales Funnel Upside Down
Time to flip your sales funnel and target your messages to reach and connect with smaller groups who are already familiar with your brand.
#775 Testimonials are Marketing Gold
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
#764 Recession Proof Your Business
In this conversation, frequent guest Matt Nettleton, shares tips to build a process to recession proof your business. He describes three things you need to have in place as we head into what may be a bumpy economy.
#752 People Over Profits
Patty Farmer believes if you lead with contribution to others the compensation will follow
#740 Flip the Sales Conversation
A sales conversation is about more than just finding pain.
#739 The First 30 Seconds
Laura Templeton, suggests we stop saying please
#734 What Type of Bird Are You?
Social engineer, Benjamin Bressington says there is a scorecard, if you look for it. In this episode, he boils down people into four main types
#733 The Rule of 26
Use the Rule of 26 to double the revenue coming from your website by focusing on just three objectives; web traffic, conversion rate and lifetime value of customers
#729 The Buying Journey
Your marketing should line up with your customer’s buying journey
Get to Know Randy Clark
Passionate about leadership and networking, Randy always had some valuable to share.
#723 Full Circle Marketing
In a full circle approach to marketing you see the act of attracting the customer as only half the process.
