Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.
In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.
Our guest Bryan Caplan explains why reviews matter for both SEO and general crediility for your business. People will research you before the buy from you
Want to build an audience of raving fans? Start with this podcast
Who is your target customer. It isn’t everyone. while you hope everyone will busy from you that isn’t how the real world works.
it doesn’t matter what you call your company. It only matters what your customers call you.
Wouldn’t it be great if your marketing could get people to buy from you? Unfortunately, as our guest Chris Hoyt explains, that’s not how marketing works.
What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right? Well that is the idea behind marketing automation.
Alfredo Salkeld of SimpleTexting explains if you are texting in your personal life, you should be texting in your business.
Are you a marketing super hero? Do you have a special power that makes you successful and a critical flaw that will bring you down?
Do you have a business map? A specific plan for your business?
Patty Farmer thinks you should ditch the pitch before your next networking event. Instead, she shares three questions you should ask everyone you meet.
A good customer is worth more than what they busy from you
Great marketing starts with a strategy and a great strategy starts with questions. What do you do if you don’t know what to ask? Here’s a starting point!
Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.
Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.
Green Loop Marketing founders Melanie Allen and Meghan Martin sat down to chat with Lorraine Ball about nine marketing trends to watch in 2020
Yamilette Williams, aka Dr. Yam, explains that people rely on one of four primary communication styles.
Dr. Cindy Childress thinks you should write a book to build trust with your audience and establish yourself as a subject matter expert.
How to turn relationships into revenue. Listen now!
Is your website ADA compliant? There are simple changes you can make to your site which will make is significantly more accessible to all people.
Ready to say goodbye to the 9 to 5 grind? Then this conversation with Anna Lundberg is just what you need to hear! Marketing Podcast
We talk, write and create messages all day long. But do our messages actually create the impact we’re looking for? Our guest Patrick Donadio outlines a six step process for communicating with IMPACT using a simple acronym to make it easy to remember the six steps. .
Jennifer Crawford explains Finding a great virtual assistant is a bit like dating. You will need to fine someone who’s style is compatible with yours.
If you want to attract more clients and grow your business you need to focus on three key elements: mindset, strategy and action.
Great content does not happen by accident. The more planning you do up front, the better your results will be
Charlie Cina believes a cold call is simple a new call because your goals is to build a new relationship. Start the conversation with your power presentation
For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.
If you want to be a professional speaker, or our hire speakers this episode is for you.
It seems as if we just got used to the needs and wants of Millenials and along comes Gen Z. This younger generation is starting to enter the workforce with very different attitudes on technology.