Marketing Strategy Archives - More Than a Few Words

#621 Crisis Management Plan

Marketing Minute, Marketing Strategy, Sales | Customer Service | Networking

Things will go wrong. The trick is to have a crisis management plan in place when they do.

#618 Why Should I Buy From You?

Discover the three elements which comprise your position statement and explain to prospects why they should buy from you..

#616 Inbound Button

Content | Email, Marketing Strategy

Use all cap letters on your inbound button. In this case it is ok to shout a little.

#605 How To Find Blog Topics

Marketing Strategy

How do you find good blog topics? Start by writing about what you know, and your customers done.

#600 Teach Your Way to Success

Marketing Strategy

Jeannie Sullivan advises even if you never thought of yourself as a teacher, developing a course can give your business a boost.

#586 Get Ready for Gen Z

Marketing Minute, Marketing Strategy

Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?

#567 Collaboration Tips

Entrepreneurship | Economy, Marketing Strategy

Collaboration opens up a universe of possibilities.

#561 The Elevator Pitch

Branding | Graphic Design, Marketing Strategy

You have only a few moments to make that great first impression and you won’t stand out by sounding like everyone else.

#559 The Irresistible Offer

Marketing Strategy

Once you figure out who you’re serving and what they want, you can begin creating an irresistible offer just for them.

#556 The 90 Day Marketing Plan

Marketing Strategy

Good Marketing Starts with the Basics – A 90 Day marketing plan is both focused and flexible.

#551 Start with Research

Marketing Strategy

Lori Highby knows that without information we can’t make intelligent business decisions

#549 Who is Your Business Plan For?

Entrepreneurship | Economy, Marketing Minute, Marketing Strategy

Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.

#546 Look Before You Leap

Marketing Strategy

Ask the right questions to determine the viability of your business proposition.

#535 Position Statement

Marketing Minute, Marketing Strategy

Your position statement answers the question: Why should I buy from you?

People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.

#522 How to Get More Done by Doing Less

Marketing Strategy

Alex Sanfilippo shares productivity tips for small business owners can use to get more done by actually doing less

521 Shout A Little

Marketing Minute, Marketing Strategy

While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.

#520 Time to Get Agile

Marketing Strategy

Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing

#513 Click This

Content | Email, Marketing Minute, Marketing Strategy

How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form

#511 Celebrity Marketing

Marketing Minute, Marketing Strategy

Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work

Six-Figure Salon Conference – September 14 – 18

Entrepreneurship | Economy, Events, Marketing Strategy

Lorraine Ball will speak at the Six-Figure Salon Conference on September 14-18. This is a virual event for women business owners looking to grow

#502 Working Remotely

Entrepreneurship | Economy, Marketing Strategy

Robby Slaughter shares tips on how to maintain a life-work balance as you work remotely.

#501 Advertising for Repeat Business

Marketing Minute, Marketing Strategy

If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.

#500 Throwback Thursday with Allison Carter

Marketing Strategy, Content | Email, Social Media | Online Advertising

Former co-host Allison Carter is back to celebrate the 500th episode of More than a Few Words a Marketing Podcast for business owners.

#497 The Gain Headline

Marketing Minute, Marketing Strategy

The gain headline encourages people to read more by answering the question of what is in it for them

#493 Healthy Conflict

Marketing Minute, Marketing Strategy

Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.

#490 The Company You Keep

Marketing Strategy, SEO | Web Design

In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.

#488 Why Reviews Matter

Marketing Strategy, Sales | Customer Service | Networking, Social Media | Online Advertising

Our guest Bryan Caplan explains why reviews matter for both SEO and general crediility for your business. People will research you before the buy from you