Things will go wrong. The trick is to have a crisis management plan in place when they do.
Discover the three elements which comprise your position statement and explain to prospects why they should buy from you..
Use all cap letters on your inbound button. In this case it is ok to shout a little.
How do you find good blog topics? Start by writing about what you know, and your customers done.
Jeannie Sullivan advises even if you never thought of yourself as a teacher, developing a course can give your business a boost.
Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?
Collaboration opens up a universe of possibilities.
You have only a few moments to make that great first impression and you won’t stand out by sounding like everyone else.
Once you figure out who you’re serving and what they want, you can begin creating an irresistible offer just for them.
Good Marketing Starts with the Basics – A 90 Day marketing plan is both focused and flexible.
Lori Highby knows that without information we can’t make intelligent business decisions
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
Ask the right questions to determine the viability of your business proposition.
Your position statement answers the question: Why should I buy from you?
People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.
Alex Sanfilippo shares productivity tips for small business owners can use to get more done by actually doing less
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work
Lorraine Ball will speak at the Six-Figure Salon Conference on September 14-18. This is a virual event for women business owners looking to grow
Robby Slaughter shares tips on how to maintain a life-work balance as you work remotely.
If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.
Former co-host Allison Carter is back to celebrate the 500th episode of More than a Few Words a Marketing Podcast for business owners.
The gain headline encourages people to read more by answering the question of what is in it for them
Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.
In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.
Our guest Bryan Caplan explains why reviews matter for both SEO and general crediility for your business. People will research you before the buy from you
Want to build an audience of raving fans? Start with this podcast
Who is your target customer. It isn’t everyone. while you hope everyone will busy from you that isn’t how the real world works.