Marketing Strategy Archives - More Than a Few Words

521 Shout A Little

While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.

#520 Time to Get Agile

Marketing Strategy

Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing

#513 Click This

Content | Email, Marketing Minute, Marketing Strategy

How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form

#511 Celebrity Marketing

Marketing Minute, Marketing Strategy

Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work

#502 Working Remotely

Entrepreneurship | Economy, Marketing Strategy

Robby Slaughter shares tips on how to maintain a life-work balance as you work remotely.

#501 Advertising for Repeat Business

Marketing Minute, Marketing Strategy

If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.

#500 Throwback Thursday with Allison Carter

Marketing Strategy, Content | Email, Social Media | Online Advertising

Former co-host Allison Carter is back to celebrate the 500th episode of More than a Few Words a Marketing Podcast for business owners.

#497 The Gain Headline

Marketing Minute, Marketing Strategy

The gain headline encourages people to read more by answering the question of what is in it for them

Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.

#490 The Company You Keep

Marketing Strategy, SEO | Web Design

In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.

#488 Why Reviews Matter

Marketing Strategy, Sales | Customer Service | Networking, Social Media | Online Advertising

Our guest Bryan Caplan explains why reviews matter for both SEO and general crediility for your business. People will research you before the buy from you

#484 Build an Audience of Raving Fans

Marketing Strategy, Sales | Customer Service | Networking

Want to build an audience of raving fans? Start with this podcast

#483 Target Customer

Marketing Minute, Marketing Strategy

Who is your target customer. It isn’t everyone. while you hope everyone will busy from you that isn’t how the real world works.

#481 What do Customers Call You

Marketing Minute, Marketing Strategy

it doesn’t matter what you call your company. It only matters what your customers call you.

#479 What Marketing Can’t Do

Marketing Strategy

Wouldn’t it be great if your marketing could get people to buy from you? Unfortunately, as our guest Chris Hoyt explains, that’s not how marketing works.

#473 Marketing Automation

Marketing Strategy, Content | Email

What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right? Well that is the idea behind marketing automation.

#471 Simple Texting Tips

Marketing Strategy, Content | Email, Sales | Customer Service | Networking

Alfredo Salkeld of SimpleTexting explains if you are texting in your personal life, you should be texting in your business.

#470 Every Marketing Super Hero Needs a Strategy

Marketing Strategy, Entrepreneurship | Economy

Are you a marketing super hero? Do you have a special power that makes you successful and a critical flaw that will bring you down?

#469 Business Map

Marketing Strategy, Entrepreneurship | Economy, Marketing Minute

Do you have a business map? A specific plan for your business?

#468 Ditch the Pitch

Marketing Strategy, Sales | Customer Service | Networking

Patty Farmer thinks you should ditch the pitch before your next networking event. Instead, she shares three questions you should ask everyone you meet.

#467 Customer Value

Marketing Strategy, Marketing Minute, Sales | Customer Service | Networking

A good customer is worth more than what they busy from you

#463 Marketing Starts with a Strategy

Marketing Strategy

Great marketing starts with a strategy and a great strategy starts with questions. What do you do if you don’t know what to ask? Here’s a starting point!

#461 The Fairy Tale is Over

Marketing Minute, Marketing Strategy

Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.

#459 Give Away Free Stuff

Marketing Strategy, Content | Email, Sales | Customer Service | Networking

Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.