A good customer is worth more than what they busy from you
#467 Customer Value
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Marketing Strategy
#463 Marketing Starts with a Strategy
Great marketing starts with a strategy and a great strategy starts with questions. What do you do if you don’t know what to ask? Here’s a starting point!
#461 The Fairy Tale is Over
Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.
#459 Give Away Free Stuff
Dr. Shirag Shemmassian says you can sell more when you give away free stuff. He explained to Lorraine Ball how this strategy can work for any business.
#456 Marketing Trends
Green Loop Marketing founders Melanie Allen and Meghan Martin sat down to chat with Lorraine Ball about nine marketing trends to watch in 2020
#454 Recognize Your Communication Style
Yamilette Williams, aka Dr. Yam, explains that people rely on one of four primary communication styles.
#453 How to Make Money with a Business Book
Dr. Cindy Childress thinks you should write a book to build trust with your audience and establish yourself as a subject matter expert.
#452 How to Turn Relationships into Revenue
How to turn relationships into revenue. Listen now!
#446 Does your site need to be ADA Compliant?
Is your website ADA compliant? There are simple changes you can make to your site which will make is significantly more accessible to all people.
#445 Escaping the 9 to 5
Ready to say goodbye to the 9 to 5 grind? Then this conversation with Anna Lundberg is just what you need to hear! Marketing Podcast
#444 Communicate with Impact
We talk, write and create messages all day long. But do our messages actually create the impact we’re looking for? Our guest Patrick Donadio outlines a six step process for communicating with IMPACT using a simple acronym to make it easy to remember the six steps. .
#442 Sparent – Is a Virtual Assistant Right for You?
Jennifer Crawford explains Finding a great virtual assistant is a bit like dating. You will need to fine someone who’s style is compatible with yours.
#441 Mindset, Strategy and Action
If you want to attract more clients and grow your business you need to focus on three key elements: mindset, strategy and action.
#440 Time to Create Your Content Calendar
Great content does not happen by accident. The more planning you do up front, the better your results will be
#438 New Calls – Expose and Close
Charlie Cina believes a cold call is simple a new call because your goals is to build a new relationship. Start the conversation with your power presentation
#437 Ten Years of Conversations
For the last decade, Lorraine Ball has been having marketing conversaions with industry leaders and business owners from around the world.
#435 Become a Professional Speaker
If you want to be a professional speaker, or our hire speakers this episode is for you.
#418 Tech Habits of Gen Z
It seems as if we just got used to the needs and wants of Millenials and along comes Gen Z. This younger generation is starting to enter the workforce with very different attitudes on technology.
#414 Become an Eventologist
Anna Osherov believes you can shift your sales conversations from “one to one” to a more productive “one to many” strategy with events.
#413 Best Promotional Items
This week, our guest Dean Kapsalis shares his simple three step process for selecting the right promotional item, every time.
#411 Storytelling
Everyone has a story to tell. Learning how to tell yours is an important business strategy.
#410 B2B Podcasting
Ten years ago, Bill Caskey inspired Lorraine to create a podcast. Today, he shows us why every B2B company needs one.
#408 Mel McMahon is an Indiana Original
When you shop local, the money stays in your local community, growing your home town economy. This week, Indiana Originals co-founder, Mel McMahon talks about her mission to to create healthier, stronger communities and more jobs in Indiana.
#407 She Podcasts with Jess Kupferman
What does it take to build a community? That is the question I asked this week’s guest, Jess Kupferman, the co-founder of She Podcasts a community for women podcasters.
#405 Use Your Customer Postcode
Ross Keating believes there are lots of ways business owners can use geographic information to target marketing messages.
#403 Manage the Message
What do you say when someone casually asks “What do you do? ”
Coach and professional speaker, Jim Karrh, believes that being able to answer that question in a clear, consistent and conversation manner is a distinct competitive advantage.
What do you say when someone casually asks “What do you do? ”
Coach and professional speaker, Jim Karrh, believes that being able to answer the question, “What do you do? “in a clear, consistent and conversation manner is a distinct competitive advantage. He talks about the message, the messenger, and the habits you need to build to deliver that message consistently.
#402 Don’t Be Consistent
Consistency may seem boring, but according to this week’s guest Barbara Stuhlemmer, creating consistent messages and processes is actually the key to business success.
401 Living Life by Design
You can live your life by design or by default. This week’s guest Andrea Butcher shares her process to take control of your life.
#400 – Our Greatest Hits
Lorraine Ball and some of our all-time favorite conversations
#386 Be a Big Fish in a Small Pond
Gerard Doyle believes there is way more benefit in being at the top of a small market.