#814 Your Customer is More than Just a Number
Research can be a trap forcing you to look at only the numbers to define your customer. Be sure to build a complete profile.
Research can be a trap forcing you to look at only the numbers to define your customer. Be sure to build a complete profile.
It is not crazy, when you help your competitors you make an investment in your business that will pay off in the long run.
How do you decide which marketing tactics to try? Megan Prejzner says you should start with business goals in mind.
Some of my favorite conversations of 2022
Podcasting is a labor of love.
Lessons learned about life and business, sipping a cup of cappuccino. It is about quality, not quantity.
Make sure the customers you target can actually afford to pay you.
So what do you do to continue a conversation with a prospect after the phone call ends?
Reuben Swartz shared his simple acronym MEGA as a way to think about your position statement in four pieces
Sometimes external forces change, and your business needs to pivot in order to succeed.
You need to protect the marketing assets of your business.
Cost plus pricing is easy, but it isn’t the best way to get the highest price for your product or service.