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#814 Your Customer is More than Just a Number

by Lorraine Ball | Feb 5, 2023 | Marketing Strategy

Research can be a trap forcing you to look at only the numbers to define your customer. Be sure to build a complete profile.

812 – Help Your Competitors

by Lorraine Ball | Jan 29, 2023 | Marketing Minute, Marketing Strategy, Sales | Customer Service | Networking

It is not crazy, when you help your competitors you make an investment in your business that will pay off in the long run.

#810 One Marketing Tactic at a Time

by Lorraine Ball | Jan 24, 2023 | Marketing Strategy

How do you decide which marketing tactics to try? Megan Prejzner says you should start with business goals in mind.

#801 – The Best of 2022

by Lorraine Ball | Jan 3, 2023 | Marketing Minute, Marketing Strategy, Sales | Customer Service | Networking

Some of my favorite conversations of 2022

#800 – Thirteen Years of Podcasting

by Lorraine Ball | Jan 1, 2023 | Marketing Minute, Marketing Strategy

Podcasting is a labor of love.

#794 A Little Cappuccino Goes a Long Way

by Lorraine Ball | Dec 11, 2022 | Entrepreneurship | Economy, Marketing Strategy

Lessons learned about life and business, sipping a cup of cappuccino. It is about quality, not quantity.

#793 Finding Your Ideal Client

by Lorraine Ball | Dec 8, 2022 | Marketing Strategy

Make sure the customers you target can actually afford to pay you.

#788 The Follow Up Process

by Lorraine Ball | Nov 20, 2022 | Marketing Minute, Marketing Strategy

So what do you do to continue a conversation with a prospect after the phone call ends?  

#787 M.E.G.A Position

by Lorraine Ball | Nov 17, 2022 | Branding | Graphic Design, Marketing Strategy

Reuben Swartz shared his simple acronym MEGA as a way to think about your position statement in four pieces

#781 When to Pivot

by Lorraine Ball | Oct 27, 2022 | Entrepreneurship | Economy, Marketing Strategy

Sometimes external forces change, and your business needs to pivot in order to succeed.

#780 Protect Your Marketing Assets

by Lorraine Ball | Oct 23, 2022 | Marketing Minute, Marketing Strategy

You need to protect the marketing assets of your business.

#778 Is Cost Plus Pricing Good For You

by Lorraine Ball | Oct 16, 2022 | Marketing Minute, Marketing Strategy

Cost plus pricing is easy, but it isn’t the best way to get the highest price for your product or service.

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Lorraine Ball, Host of More than a Few Words

Lorraine brings decades of marketing and leadership experience along with high energy interview style to every conversation.

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More than a Few Words is a marketing podcast for business owners.

Hosted by Lorraine Ball,  the brief, lively conversations with marketing professionals and business owners from around the world are part of the Digital Toolbox

 

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