Good Marketing Starts with the Basics – A 90 Day marketing plan is both focused and flexible.
#556 The 90 Day Marketing Plan
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Marketing Strategy
#551 Start with Research
Lori Highby knows that without information we can’t make intelligent business decisions
#549 Who is Your Business Plan For?
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
#546 Look Before You Leap
Ask the right questions to determine the viability of your business proposition.
#535 Position Statement
Your position statement answers the question: Why should I buy from you?
#524 Marketing with Heart
People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.
#522 How to Get More Done by Doing Less
Alex Sanfilippo shares productivity tips for small business owners can use to get more done by actually doing less
521 Shout A Little
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
#520 Time to Get Agile
Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing
#513 Click This
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
#511 Celebrity Marketing
Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work
#502 Working Remotely
Robby Slaughter shares tips on how to maintain a life-work balance as you work remotely.
#501 Advertising for Repeat Business
If you are in a business where repeat business is your lifeblood, then a little advertising will go a long way.
#500 Throwback Thursday with Allison Carter
Former co-host Allison Carter is back to celebrate the 500th episode of More than a Few Words a Marketing Podcast for business owners.
#497 The Gain Headline
The gain headline encourages people to read more by answering the question of what is in it for them
#493 Healthy Conflict
Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.
#490 The Company You Keep
In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.
#488 Why Reviews Matter
Our guest Bryan Caplan explains why reviews matter for both SEO and general crediility for your business. People will research you before the buy from you
#484 Build an Audience of Raving Fans
Want to build an audience of raving fans? Start with this podcast
#483 Target Customer
Who is your target customer. It isn’t everyone. while you hope everyone will busy from you that isn’t how the real world works.
#481 What do Customers Call You
it doesn’t matter what you call your company. It only matters what your customers call you.
#479 What Marketing Can’t Do
Wouldn’t it be great if your marketing could get people to buy from you? Unfortunately, as our guest Chris Hoyt explains, that’s not how marketing works.
#473 Marketing Automation
What if you had an employee who could be hard at work as you were doing something else. Sounds wonderful, right? Well that is the idea behind marketing automation.
#471 Simple Texting Tips
Alfredo Salkeld of SimpleTexting explains if you are texting in your personal life, you should be texting in your business.
#470 Every Marketing Super Hero Needs a Strategy
Are you a marketing super hero? Do you have a special power that makes you successful and a critical flaw that will bring you down?
#469 Business Map
Do you have a business map? A specific plan for your business?
#468 Ditch the Pitch
Patty Farmer thinks you should ditch the pitch before your next networking event. Instead, she shares three questions you should ask everyone you meet.
#467 Customer Value
A good customer is worth more than what they busy from you
#463 Marketing Starts with a Strategy
Great marketing starts with a strategy and a great strategy starts with questions. What do you do if you don’t know what to ask? Here’s a starting point!
#461 The Fairy Tale is Over
Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago.