There are about seven different qualities that are highly associated with someone’s credibility, trustworthiness and perception of leadership when it comes to vocal qualities
A marketing path is more flexible than a a marketing plan. It is like driving with auto pilot, you still need to keep your hands on the wheel
When I started my career, I often had an innovative, maybe crazy ideas which were routinely shut down by senior managers. i still have those ideas
In today’s conversation, Mal MacCallion, discusses the common mistakes and challenges of starting a business and why you start with your product.
Customers can sense a sales pitch a mile away.
Add design icons to your website or print material to convey meaning at a glace.
Your reason for being isn’t really yours. It belongs to your customers.
Great brands have great stories which meaning in the mind of the customer .
Things will go wrong. The trick is to have a crisis management plan in place when they do.
Discover the three elements which comprise your position statement and explain to prospects why they should buy from you..
Use all cap letters on your inbound button. In this case it is ok to shout a little.
How do you find good blog topics? Start by writing about what you know, and your customers done.
Jeannie Sullivan advises even if you never thought of yourself as a teacher, developing a course can give your business a boost.
Gen Z will soon represent 30% of your customers. Are you ready for this new consumer?
Collaboration opens up a universe of possibilities.
You have only a few moments to make that great first impression and you won’t stand out by sounding like everyone else.
Once you figure out who you’re serving and what they want, you can begin creating an irresistible offer just for them.
Good Marketing Starts with the Basics – A 90 Day marketing plan is both focused and flexible.
Lori Highby knows that without information we can’t make intelligent business decisions
Who is your business plan for? Sounds like a simple question, but it will be different if you are trying to impress an investor or a lender.
Ask the right questions to determine the viability of your business proposition.
Your position statement answers the question: Why should I buy from you?
People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.
Alex Sanfilippo shares productivity tips for small business owners can use to get more done by actually doing less
While it may be impolite to shout at someone in your living room, it is fine to let your website shout a little to get visitors to pay attention.
Connie Steele Shares Tips on Agile Marketing . You can get better results faster if you adopt a test and learn approach to your marketing
How do you get web visitors to CLICK THIS? If you drive someone to your website, make sure they don’t leave before completing a form
Celebrity marketing such as endorsements by influencers is not a new strategy The digital era and social media has changed the rules and how well they work
Lorraine Ball will speak at the Six-Figure Salon Conference on September 14-18. This is a virual event for women business owners looking to grow
Robby Slaughter shares tips on how to maintain a life-work balance as you work remotely.