#814 Your Customer is More than Just a Number
Research can be a trap forcing you to look at only the numbers to define your customer. Be sure to build a complete profile.
812 – Help Your Competitors
It is not crazy, when you help your competitors you make an investment in your business that will pay off in the long run.
#810 One Marketing Tactic at a Time
How do you decide which marketing tactics to try? Megan Prejzner says you should start with business goals in mind.
#801 – The Best of 2022
Some of my favorite conversations of 2022
#800 – Thirteen Years of Podcasting
Podcasting is a labor of love.
#794 A Little Cappuccino Goes a Long Way
Lessons learned about life and business, sipping a cup of cappuccino. It is about quality, not quantity.
#793 Finding Your Ideal Client
Make sure the customers you target can actually afford to pay you.
#788 The Follow Up Process
So what do you do to continue a conversation with a prospect after the phone call ends?
#787 M.E.G.A Position
Reuben Swartz shared his simple acronym MEGA as a way to think about your position statement in four pieces
#781 When to Pivot
Sometimes external forces change, and your business needs to pivot in order to succeed.
#780 Protect Your Marketing Assets
You need to protect the marketing assets of your business.
#778 Is Cost Plus Pricing Good For You
Cost plus pricing is easy, but it isn’t the best way to get the highest price for your product or service.
