Marketing Strategy

#524 Marketing with Heart

People make decisions emotionally 90% of the time. So by aligning with them and showing them that you speak their language and you’re trying to solve their problem, you’re going to be way more effective, faster.

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#490 The Company You Keep

In the early days of SEO, it was all about the links. It was about quantity, how many inbound links could you build for your website. These days, the search engine algorithm is a lot more sophisticated, considering multiple factors to calculate your ranking, but a good link is still valuable.

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