#800 – Thirteen Years of Podcasting
Podcasting is a labor of love.
#794 A Little Cappuccino Goes a Long Way
Lessons learned about life and business, sipping a cup of cappuccino. It is about quality, not quantity.
#793 Finding Your Ideal Client
Make sure the customers you target can actually afford to pay you.
#788 The Follow Up Process
So what do you do to continue a conversation with a prospect after the phone call ends?
#787 M.E.G.A Position
Reuben Swartz shared his simple acronym MEGA as a way to think about your position statement in four pieces
#781 When to Pivot
Sometimes external forces change, and your business needs to pivot in order to succeed.
#780 Protect Your Marketing Assets
You need to protect the marketing assets of your business.
#778 Is Cost Plus Pricing Good For You
Cost plus pricing is easy, but it isn’t the best way to get the highest price for your product or service.
#775 Testimonials are Marketing Gold
Testimonials are marketing gold. But the trick is cultivate them. So how do you get people to talk about you? Guest, Erin Ollila breaks it down into two parts sourcing and using testimonials.
#771 – Use Google Trends to Find Attractive Markets
Use Google trends to find out which key words have grown in popularity and in which markets there is more interest in that particular term.
#765 Marketing is Personal
Personal Marketing stars with understanding the demographics, behavior, and motivation of your customers and using that data to create marketing on every platform from social media and email to direct mail and one-to-one selling.
#762 Build Landing Pages that Convert
Compelling landing pages require great content and great design.
