Looking back on 2023 to all the amazing conversations I had.
If you are setting out to start a new business, you need to let go of your old life. You need to sail to the island of your business and burn the boat.
I am excited to have master storyteller, Tom Ruwitch join me for a conversation about why and how to bring stories into your marketing
Confused about PPC? I am! That is why I talk to the experts. C
Once someone starts to fill out your form, you want to be sure they take that last step to submit the form. But the truth is, people don’t actually like to submit. Although that is almost always the default choice when you build a form it is actually one of the least effective phrases you can use. Here are some better choices
I had a great conversation with Jennie Wright about how to build your brand by leveraging other people’s platforms.
Maybe you have noticed my marketing has a new look. That is not an accident. It is a rebrand .
The conversion form is what converts a visitor into a prospect,
Does your content have an afterlife, or are you just creating stuff?
Matt Parkin shares some simple tips on how to build your personal brand on LinkedIn by sharing informative and authentic content,.
To build a better landing page, commit to a single focused message.
Do you have a multipurpose business plan? Actually, you do. The content you write can actually be used to fuel your marketing,
In the life of an entrepreneur, things go wrong, so you need to dig into your tool kit for a resource to help you make it through.
Loved this chat with Andrea Liebross about how women need to change how they think about things to achieve more!
Sure Facebook is a big part of your marketing today, but what will you do when it is gone. And sooner or later, it will be gone.
I had the pleasure of speaking with Jan Cavelle, a seasoned entrepreneur from the UK with a wealth of experience in running micro and small businesses.
Erin Lebacqz talks about the importance of written communication and how to improve your writing.
Are you ready for a rebrand? Here a few things to keep in mind.
Patty Farmer joins Lorraine Ball to talk ab0ut ways to connect your sales and marketing activities.
If you spend resources to drive people to your website, you need a strong CTA to compel them to take action.
Why did I invite Lisa McDonald, a certified career coach to join me for a conversation? You are not looking for a job, but you are probably looking for employees,
More than just marketing hype, your brand is about creating an impression of your company in the mind of your prospective customer
I don’t have time for a short letter so I wrote a long one instead! Sounds crazy, but being concise often takes more time.
Michelle McNally, dropped by to talk about the importance of safeguarding digital assets, including passwords and resources.
Business growth can come from many strategies including building from the ground up, mergers and acquisitions
The Apple brand styling is fine for them, but it may not be right for you.
guest interview with Entrepreneur MBA podcast
Geoffrey Klein suggests a key element of compelling content is understanding the audience. He introduces the “eleventh commandment”: knowing your audience.
What position do you occupy in the mind of your customer? You can’t be all things to all people, so what makes you memorable.?
Jon Rogers explains how you can generate more wealth if you buy a business instead of building from the ground up.