I Love LinkedIn
As someone focused in the B2B market, LinkedIn is my go to. I love the many tools they have introduced in recent years to make it easier for me to reach my community. For example, LinkedIn wants to partner with content creators. They want you to share your best content on their platform, so visitors stay longer. The advantage to you? If you are using the creator tools to make interesting content, LinkedIn optimizes your profile for publishing content.
This means your articles and posts will be more visible to LinkedIn users allowing you to reach a wider audience. You’ll also be able to see insights about your readership, including who’s reading your content and how often they’re engaging with it. Creator Mode is a a Win -Win.
To learn more about newsletters and other LinkedIn strategies, check out these terrific conversations from our archive.
a few of my favorite LinkedIn conversations
#672 Creating Engagement on LinkedIN
Guest: Sam Moss
#579 Generating Leads with LinkedIn
Guest: Susan MacConnel
#815 Building Relationships on LinkedIn
Guest: Janice Porter
#538 Doing LinkedIn Right
Guest: Tara Fitness
about the show
It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.
Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.
Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.