Leverage the power of getting other’s to talk about you!

The majority of online shoppers incorporate online reviews into their purchase decision. Why? Because people are skeptical. They are more likely to trust what friends and family and even strangers say about your company more than what you say

The tendency to ask for recommendations didn’t start with the internet. It’s always been a natural part of the buying process. So if your prospects are looking for recommendations and reviews as thy make buying decisions then asking for recommendations must be part of your selling process .

From gathering testimonials to place on your website and encouraging people to post online reviews on Angie’s List TripAdvisor, Facebook, or Google or even asking for personal introductions from one client to another building a word of mouth business takes work.

a few of our favorite conversations about reviews and testimonials


#851 Make it Easy to Ask for Testimonials with John Hubbard

Everyone knows testimonials are a powerful sales tool, so why don’t more businesses have them? The biggest reason is they don’t ask.

#775 Testimonials are Marketing Gold with Erin Ollila

Before you approach an editor, be sure you know the difference between editorial and advertorial content. PR is not a sales pitch.

#789 Empathy and Action with David Oates

It is important to acknowledge the person writing the review is unhappy and open a dialogue, offline, to resolve the issue so others see you are willing to take action.

about the show

It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.

Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.

Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.