Have you ever wondered if you were spending too much, or not enough time online? Well now you can stop guessing. The results of our 2014 Digital Marketing Survey are in, and the data has a ton of interesting stories to tell.
In this episode, Lorraine and Jarred review their favorite parts of the 2014 Digital Marketing Survey report. They discuss a wide variety of trends, such as how B2B and B2C companies use social media differently and how solo entrepreneurs can use social media to best build their networks.
Want to know how your strategy stands up to your peers? Download the full report here.
- Our survey was created to reflect small business use of social media, now have 4 years of results.
- B2C companies (selling products or services to consumers) (69%) love Facebook.
- B2B companies (59%) favor LinkedIn. Twitter now edges out Facebook for second spot.
- Only 30% of respondents use social media for launching new products.