the episode

Does your home page include a compelling call to action?

What do you want people to do when they come to your website? That sounds like a simple question, but the answer is often very complicated. Why? Because if you’re like most businesses, you have multiple objectives for your website, but you only have one first impression.

So what message and what call to action should get the top spot. One of the best ways to figure this out is to look for inspiration from your competitors.

Look for companies who provide a service similar to yours. See how they use specific words to connect with their audience, as they present a unique value proposition and a logical next step.

See if you can figure out who their ideal clients are based on the wording they choose and then go back and look at your website. How well do you speak directly to the people you want as customers?

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.