As a sales professional, you know a prospect who is referred to you is always more likely to become a customer than someone found you in a Google search.  Why? because the referral has been “introduced” to you by someone they trust.  They are already predisposed to buy from you.  In many cases the sale is yours to lose.
With the right kind of content marketing tools you can use your website to break down some of the barriers and start to forge that kind of connection with every prospect. From email newsletters and video to social media, blogs and ebooks, there are a wide range of tools you can use to help clients feel more comfortable with you even before you meet face to face.
In this week’s podcast, we look at how any business can use content marketing to shorten their sales cycle.
Did you enjoy the topic?  Read more about it here.
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More than a Few Words is a marketing podcast produced by Roundpeg