the episode

These days, it seems like everyone is talking about content marketing. But what is it really?

Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.

There are several  really important words in that definition.

Strategic:  With content marketing you don’t just start writing blog posts and taking pictures willy nilly, you  create a plan which outlines your goals and what you’re going to do with the content and what kind of content you want to deliver.

You start by figuring out who your audience is and  where are they going to be.  You also need to think about the action you want them to take  after they read your Facebook update or see a video. Do you want them to download, share,  sign up or to buy? 

The action part of content marketing is as important as all of the other pieces 

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.