These days, it seems like everyone is talking about content marketing. But what is it really?
Content marketing is a strategic marketing process of using content to attract and retain a clearly defined audience. It’s focused on creating and distributing valuable, relevant and consistent content to ultimately drive customer action.
There are several really important words in that definition.
Strategic: With content marketing you don’t just start writing blog posts and taking pictures willy nilly, you create a plan which outlines your goals and what you’re going to do with the content and what kind of content you want to deliver.
You start by figuring out who your audience is and where are they going to be. You also need to think about the action you want them to take after they read your Facebook update or see a video. Do you want them to download, share, sign up or to buy?
The action part of content marketing is as important as all of the other pieces
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
marketing moves fast
It’s hard to stay current and still run a business. We'll help you stay up-to-date with the tools, trends, and information.