A good inbound marketing strategy involves getting customers to your website, offering them something they want and trading your resources for their contact information. Landing pages and lightboxes are two tools used to gather customer information, but they have stark differences. How do you know which one is right for your strategy and how do you use conversion rate optimization to get more customer data?

In this episode, Jarred and Lorraine discuss their preference for landing page lead capture techniques over intrusive lightbox techniques. You’ll learn why and how to build a basic landing page to start collecting customer data and the tools you can use to optimize your page for more conversions.

  • Pop up light boxes are annoying and get in the way of the user experience.
  • Simple focused landing pages are effective.
  • Pro tip: Use all caps on your call to action button to increase conversion.

Landing pages are an important part of your inbound strategy.  Get our inbound budget guide to figure out if this approach makes sense for you

More than a Few Words is a weekly podcast discussing marketing topics for small business