the episode

Video Marketing used to be expensive. You had to hire a professional videographer, you needed to block out half a day for filming and at least that much for editing. Granted, the finished product was slick and professional, but out of date too quickly and out of reach for most small businesses.

That was before everyone had a cheap digital camera built into their phone. Today, even small business owners with limited budgets can consider adding video marketing to their toolkit.

Not sure if video is for you? Facebook Live is an awesome way to experiment with video in a very low risk environment. If you’re going to try Facebook Live or any do it yourself video, here are a few things to keep in mind. Number one, get a tripod. No one can really hold a camera steady for more than a few seconds. Invest in a microphone with an extension cord. This is especially important if you’re shooting two people and have to stand a little further back. Reduce the echo if you’re shooting in a conference room with lots of hard surfaces. Use  blankets to cover some of the hard surfaces and create a warmer sound and pay attention to your lighting.

Video is easy and can be an incredibly effective way to deliver your message.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.