Once upon a time marketers ran television commercials and put ads in newspapers and simply waited for the phone to ring. But that was a long time ago. So long ago in fact, that it seems like a fairy tale; an expensive fairy tale.
Today, consumers fast forward through television ads, change the station on their radio and scroll by on social media. They don’t want to be interrupted by your marketing.
Consumers are looking for information as they prepare to make a purchasing decision. They’re looking for general information about trends and features. They are investigating your company personnel and looking for examples of how your product is being used and what people think about your business.
This is where content marketing comes in, making up for the fact that consumers do not watch ads. Blog posts, podcasts, videos, and web pages filled with FAQ’s all serve to answer the questions customers have as they decide if they want to do business with you.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interview every Thursday.
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