“2020 Digital Marketing Survey”

episode #450 – FEBRUARY 21, 2020

GUEST: Lorraine Ball | Roundpeg

We’ve been asking the same questions since 2010, while some things have changed, many have remained the same. 

the episode

Ten years ago when social media was kind of a new thing.  While there was a lot of research about how big businesses were using these new tools, there wasn’t much information about small business so we launched our first Digital Marketing Survey.

A decade later, we’re still asking those questions. In this episode we look at some of the high level results from our 2020 digital marketing survey.

KEY TAKEAWAY: Business owners are likely to spend time on things which are easy, but don’t necessarily add the most value. 

our guest

After spending too many years in Corporate America, Lorraine said goodbye to the bureaucracy, glass ceilings and bad coffee. 

Today you can find her at Roundpeg, a digital agency in Carmel, Indiana, building smart marketing strategies for businesses who want to use internet marketing tools to grow.

Lorraine is also the host of More than a Few Words, a weekly, marketing conversation for business owners.

In her spare time, she loves to travel, and take photos.  You can see her photos at lorraineball.com

 

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