the episode

If you’re like many business owners, you started your company to do something you enjoyed. Maybe you were a chef and you started a restaurant, or a doctor who wanted to take care of people, or a marketer who enjoyed the creative challenge of engaging customers with a product. Whatever it was, you started your company to do that thing.

Along the way you learned running a business required sales, bookkeeping, IT and human resources skills. There are multiple distractions dealing with an unhappy employee, preparing paperwork for your accountant, or calling clients who are behind in payments. Each of these tasks takes you further away from what you set out to do.

So how much time do you really spend doing what you set out to do?  If your day is primarily taken up with things that you’d rather not do, you’re heading for burnout.  You need to recognize the warning signs and reverse course because life is too short.

To get back on track, the first step is to build a plan. Maybe you need to change your business model, hire someone to help, or outsource some of the functions which keep you from doing what you love.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.  

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Tuesday and Friday. 

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.