In the mad rush to social media, everyone is trying to add as many fans as they possibly can.  Like newspapers and radio, small business owners mistakenly assume, if they have lots of fans ( readers or listeners) their message is being received.

In the world of social media, true influence is measure not by how , but how good your connections really are.  This week, I talk about one tool   – Klout – you can use to measure your true Influence!


Editors note: As of March 2018

Effective May 25, 2018, Lithium stopped providing the Klout service when they merged with Spredfast to become Khoros.