the episode

​What is a non-fiction brand?  It is a brand that is true and authentic in its reflection of a company.  To build your non-fiction brand, my guest DP Knudten you need to start with a hard look in the mirror.

As a business owner you need to go beyond the surface to discover exactly who you are, what you do, and how you do it. Those three things right there which comprise  your brand proposition are absolutely fundamental because that’s what makes you different than someone who does the exact same thing across the street. 

our guest DP Knudten

 About DP 

DP Knudten has worked on some of the biggest brands in the business, including Coca-Cola, McDonald’s, Great Wolf Resorts, ClosetMaid, and Georgia-Pacific, and at agencies like DDB Needham/Chicago and McCann Erickson/Atlanta. A writer by trade, he enjoys playing in the intersection between the visual and the verbal, using his NonFiction Branding™ approach to move people—and product.

DP is also the author of NONFICTION BRAND—Discover, craft and communicate the ‘completely true / completely you’ brand you already are, and co-author (with Spencer X. Smith) of the best-selling ROTOMA—The ROI of Social Media ‘Top of Mind’, the creator/host of two popular podcasts (The ROTOMA Podcast, NONFICTION BRAND) and is a keynote speaker and clinician in the areas of branding, social media, creativity and culture for groups throughout the United States.