When is the best time to send an email?
episode #662 – December 5, 2021
HOST: Lorraine Ball | Digital Toolbox
You will need to check this with your audience, but in general emails sent on Tuesday get the best response rates.
Does it matter when you send out an email newsletter? People are going to read it whenever it lands in their inbox, right? Well, maybe not. There’s a lot of research that suggests there actually is a best time of day and a best day of the week.
According to studies by a number of different organizations, the middle of the week is actually the best time to send your email. The middle of the week is actually the best time to send emails with Tuesday, number one, Thursday, number two, and Wednesday in the middle.
Th best time of day is 10am. You reach people early, but not so early, that you’re fighting with the first emails of the day. Surprisingly, 8pm is the second best time. It seems that right before people go to bed or end their day, they will check their email one more time.
Now these are general rules and they may or may not apply to you. My suggestion is certainly to test different times and see what your readers prefer
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Thursday.