the episode

People come and go.  That is part of life, and definitely part of your email program.  

We spoke to  Emily McGuire about why people unsubscribe from your email list.  She boiled the answer down to one of these three reasons. 

1. There’s the natural sort of progression of interest in your brand. Maybe they have purchased your product or no longer need your product.  In that case your messages are no longer relevant.
2. There’s also the content overwhelm.  These days our inboxes are flooded.  So if you are contributing to that flood without adding real value your readers are going to unsubscribe.
3. Your readers feel tricked. They signed up to receive one thing, then you send them a string of unrelated pieces of content.  This happens when we hyper focus on the open rate as the baseline metric 

Want to improve your open rate? Be sure to grab a copy of Emily’s Action Guide: Boost Your Email Open Rates ASAP

our guest emily mcguire

Emily McGuire is the Owner and Chief Email Marketer at Flourish & Grit: an email marketing and automation studio.

She helps businesses uncover hidden revenue in their email lists by pairing a business’ unique customer journey and high-converting copywriting.

With lessons learned over a decade in tech and e-commerce, sending thousands of email campaigns, and earning clients over $80 million in email campaign revenue, Emily loves sharing the time-tested strategies of email marketing done well.

You’ll typically find Emily with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her toddler, reading a book or binging trashy TV