the episode

If you follow national brands on social media, ask yourself why. Odds are it’s because the content is fun, entertaining, and engaging. Now look at your business social media account. Can you say the same thing?

A small business is probably not going to be as popular as a national brand. But you can emulate what they’re doing, and cultivate an engaged community.

So the question is, how do they do it? For starters, they post regularly, if you see a business account that hasn’t posted in several days, that’s a clear sign the company is not really all that interested. And if they’re not interested, their community is not going to be interested.

And remember, you can’t be a silent participant.  That’s like throwing a party and hanging out in the back of the room. You’ve got to jump in, you’ve got to dance with your  guests and interact with your community. If you’re going to have a business social media account, it’s time to get social.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

Look for the mini podcasts and full episodes on iTunes, Spotify, Google Play and wherever you listen  to podcasts.