“The Power of Reviews”

episode #299 -January 8, 2018

GUEST: Bryan Caplan |BJC Branding

 In a recent study, more than 95% of respondents said they regularly read and trust reviews.

the episode

As consumers, we trust reviews from strangers more than comments by companies about their own products and services.  In a recent study, more than 95% of respondents said they regularly read and trust reviews.

But with the anonymity of the web, people are more inclined to leave negative reviews than positive.  

But what if you could be notified as soon as your business received a negative review? And instead of an unhappy customer posting a negative review to social media, they could simply be given the option to send you an email instead? That’s where MyReviewDashboard comes in.

After all, 9 out of 10 unhappy customers will return to your business if the situation is remedied efficiently and effectively.

KEY TAKEAWAY: Bryan suggests following the three P’s rule: Respond Promptly, Positively, and Professionally. .

our guest

Bryan helps businesses elevate their digital presence. As a speaker for Grow with Google and award-winning CEO of Bryan Caplan Marketing,  he travels the country, presenting on a wide range of digital marketing topics to help small businesses like you grow and succeed.

He’s  provided digital marketing strategy to well thousands of businesses since 2010, and  is a guest lecturer at Suffolk University School of Business in Boston. 

He also contributes to several publications including GoDaddy, BlueHost, Constant Contact, BusinessTown, and the Boston Business Journal.

When he’s not on the road or working with a client, he enjoys creating memories with my wife, Linda, and two children, Olivia and Bryce.

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