If your social media feels like shouting into the wind, you’re not alone. So many business owners post, promote, repeat, and then wonder why no one responds. The problem usually isn’t the platform. It’s the approach.

In this conversation, I sat down with Deirdre Tshien to talk about what it really means to be social on social media. And spoiler alert, it has a lot less to do with posting more often and a lot more to do with starting better conversations.

Deirdre shares a simple four-part content rhythm that helps turn random posts into a smart strategy.

Key Takeaways

• Start with awareness
  Ask a question. Share an opinion. Use a poll. Give people an easy way to jump into the conversation. If no one engages, it’s hard to build momentum.
• Follow with elaboration
  Once people show interest, go deeper. Share advice, explain the topic, or answer questions. This is where you show your expertise without sounding like a know-it-all.
• Build community
  Talk about clients, partners, collaborators, or even life lessons that connect to your message. Tag people when it makes sense. Social media works better when it feels human.
• Then make the ask
  After you’ve opened the conversation and offered value, invite people to take the next step. Listen to the podcast. Join the webinar. Download the guide. Timing matters.

Why This Matters

Too many women business owners treat social media like a billboard. But it works much better as a coffee shop conversation. People don’t gather around billboards. They do gather where they feel seen, heard, and included.