the episode

Many business owners think closing the sale is the end of customer journey.  Guest Wayne Mullins doesn’t agree.  He sees the act of attracting the customer as only half the process.  The other half should be focused on keeping the customer engaged so they become an evangelist for our product.

As a salesperson he discovered  when he nurtured those relationships, checking in after the sale the customers would be more likely to tell  friends, family members and coworkers about the product or the service he was selling

Today, as the author of Full Circle Marketing he advocates taking an objective look at the experience your give your customers from start to finish. Ask them, what they value, why they choose you and what you can do to improve.  

our guest Wayne Mullins

Wayne is a husband, father of 4, founder, CEO, entrepreneur and author. Wayne is a husband, father of 4, founder, CEO, entrepreneur and author. He’s a generous soul, a risk taker and an out-of-the-box, against the grain thinker & leader.

Over the past 20 years, Wayne Mullins has scaled multiple companies and helped hundreds of entrepreneurs do the same with their companies. He influences more than 1,000,000 entrepreneurs annually through his blog, books and training programs. Wayne has personally worked with clients in over 100 industries – from every corner of the globe.