episode #493 – JUNE 21, 2020
GUEST: Lorraine Ball | Roundpeg and Digital Toolbox
In this marketing minute, Lorraine shares her thoughts on managed conflict.
Managed conflict helps cultivate discussion and creates opportunities to uncover new and innovative solutions. So as a business owner, one of your main jobs should be to establish an environment that cultivates healthy conflict.
You can do that by being willing to invest the time it takes to resolve issues. Conflict can be messy and it may take several conversations to come to a solution. You have to create a climate of mutual trust and you have to have a desire for resolution, and not let a desired win take precedence.
And finally, if there are two best options, don’t choose yours. Let one of your team members take the lead. Why? Because if it’s their idea and they’re passionate about it, they’re more likely to work to ensure that it’s implemented properly.
KEY TAKEAWAY: Managed conflict can have a positive effect on your workplace.
about the marketing minute
Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.
Look for these mini bits of marketing inspiration every Sunday. Then come back and enjoy the longer interviews every Tuesday and Friday.
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