“How to Improve Email Engagement”
episode #530 – October 29, 2020
GUEST: Shane Barker | Digital Strategist
if people don’t want to opt into your email, like, there’s no reason to make them to. If they opt out, don’t take it personally, just move on.
Do you remember when it was fun and exciting to get an email? It feels as if that was a lifetime ago. These days, our inboxes are filled, and there’s a real fatigue. As a marketer, your challenge is to break through the clutter, and get people excited about your email.
Shane had a few great tips on how to improve email engagement.
- Have a clear purpose for each email
- Design campaigns for mobile consumption
- Add an element of fun to the campaign
- Ask questions and incorporate the answers from your readers into future campaigns
- Don’t be afraid to clean out your list, and drop people who really aren’t interested.
- Segment the list and send the right information to the right audience.
Shane Barker is an accomplished digital marketing consultant. From working with celebrities on digital reputation management to obtaining a #1 national ranking with PROskore as a social media consultant, Shane has built an impressive list of accomplishments in digital marketing. As a regular contributor to publications like Salesforce, Yahoo Small Business, Marketing Profs and others, he continues to grow and share his knowledge.
Shane is an active member of Sacramento startup culture, donating time and resources to help young companies build a optimize their business from napkin sketch to revenue. He is a regular at hackathons and startup events, mentoring and guiding other entrepreneurs.
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