Why you need inbound marketing
People don’t become customers overnight. Typically they start out as random visitors to your website, or someone you bump into at a networking event. Transforming that casual contact into a customer for life is a multistage process that begins as a prospect gradually learns about what you do, how you operate as a company, and eventually hires you.
Inbound marketing pulls together digital marketing tools such as your website, social media, and email programs to help transform a random stranger into a raving fan. And it all starts with an offer the prospect can’t refuse. We’ve pulled together some of our favorite conversations about inbound marketing.
a few of our favorite conversations
#352 Why Inbound Marketing
Customers can smell advertising a mile away, but inbound marketing drives potential clients looking for information to your website
Guest: Sam Von Tobel
#607 What Can You Offer?
Your campaign stars with an offer. Get a few quick suggestions from this one minute episode
Guest: Lorraine Ball
#559 The Irresistible Offer
To create an irresistible offer you have to really know your prospect.
Guest: Diane Agudelo
#256 Sell While You Sleep
Use marketing automation to follow up with prospective customers, with the right information at the right time.
Guest Luke Magsamen
about the show
It started as a conversation with friends. When someone would drop by Roundpeg, Lorraine would pull out her iPhone and record a bit of banter. From those first, informal interactions with local marketing professionals, authors, and entrepreneurs, More than a Few Words, a marketing podcast was born.
Over the last decade, we’ve experimented with lots of formats including 30-minute live episodes, complete with a call-in number and a real-time Twitter feed. There were half-baked marketing ideas, conversations with marketing celebrities, lots of laughs, and good information along the way.
Today, the ten-minute conversations are heard by business owners around the world looking for practical tips and a little bit of marketing inspiration.
Ready for More Inbound Marketing?
Discover how to put the pieces together in our next session of Introduction to Inbound Marketing.