“Add Captions to Instagram Posts”

episode #468 -OCTOBER 17, 2021

HOST: Lorraine Ball | Digital Toolbox

Use captions in your Instagram posts to engage and interact with your audience.

the episode

If you think Instagram is just about pretty pictures, you’re really missing out on opportunities. Sure, a pretty picture is going to stop your audience in their tracks, but it’s not necessarily going to be enough to start a conversation.

Instagram allows you to use up to 2200 characters for your caption. So take advantage of the opportunity to engage your audience through words that complement the photo.

Use your  captions to tell people the story behind the photo, invite them to comment or share their thoughts, ask a question or add a call to action. Whatever you do, it will be more effective than letting the picture just stand on its own.

about the marketing minute

Each week, host Lorraine Ball shares just a few words on a marketing topic. She boils down creative ideas, practical tips, and decades of real-world experience into a mini podcast which is always less than two minutes.

Look for these mini bits of marketing inspiration every Sunday.  Then come back and enjoy the longer interviews every Thursday.

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