the episode

There are many elements in a successful ecommerce program, but email is at the top of the list.  From simple promotional campaigns to event specific “flows” the trick is to send the right message at the right time.

This week, our guest Ivana Radojevictalks about the four types of email you should include in your ecommerce marketing program

1. The Welcome Flow – a series of emails sent to new site visitors. Emails in a welcome flow generate a 86% greater click rate than one-time sends.
2. Abandon Cart Flow – 7 out of every ten prospective customers will abandon their shopping cart.  These emails bring them back to the checkout page.
3. Post Sale Flow – This is a great time to thank a customer, perhaps share tips on how to use the product to get ahead of potential customer service issues.
4. The Campaign – These are one time emails with special offers or information, not tied to a particular event.

our guest ivana radojevic

Ivana Radojevic has 6 years of eCommerce sales and marketing experience in a high-growth, startup environment, deploying high-performing campaigns along every stage of the Customer Value Journey for Shopify merchants across North America, Europe, and Australia.

Ivana is currently part of the five-person team that operates and promotes Merchant Mastery — an online training and coaching centre for Shopify store owners, where she’s also an Elite coach specializing in email marketing. Ivana has overseen the enrollment of over 200 students since the launch of the first course offered through Merchant Mastery in June, 2020. Alongside teaching and coaching, Ivana also produces and co-hosts the official Merchant Mastery podcast.

Be sure to check out Ivana’s Facebook group.