the episode

Lots of people make the mistake of thinking good design is just a pretty picture. But, as our guest Jacqui Naunton  explains, it is so much more that that.  And when done correctly can have an enormously positive impact on your business.

It starts with a good first impression because people are inundated with images every day and so you only have a split second to make a statement or create an impression, getting people to stop long enough to learn more.

You need to be confident about your brand design so you want to show it off to others. Invest in the visual assets up front to give legitimacy to your business. The quality of your design sets expectations about your pricing and the level of service you deliver.

Be sure to grab a copy of Jacqui’s free guide on 7 mistakes people make when designing their own graphics 

our guest Jacqui Naunton

Jacqui is a graphic designer turned online design teacher for small biz owners. She helps passionate business owners take charge of their business giving them the skills and confidence they need to create their own incredible visual brand and graphics through her signature program: DIY Design My Biz. Jacqui is also the host of podcast Design Hacks for DIYers and loves sharing how good design in business is pivotal to growth and success. Jacqui is a new mum, cheesecake lover and Canva fanatic.