Guest Appearances – January
I have had a busy month taking a whirlwind tour of marketing and business podcasts, taking about marketing plans, building a business and SEO strategies in a “search everywhere” environment.
If you missed the conversations, you can find links here.
Simplifying SEO to Attract Your Ideal Clients
I sat down with Whitney Bateson to discuss the secrets of content-based SEO and its role in driving business growth.
We explored the vital importance of a well-designed website in any marketing strategy, cleared up common SEO myths, and dove into practical ways to create engaging high-performing content.
ReThinking Your Marketing
I sat down with Lori Highby to talk about the three parts of your marketing plan.
Who is your customer? Narrowing your focus helps make campaigns more effective. Even if you have many types of customers, pick one specific target and embrace them.
Who is your competitor? Your competitors aren’t just those offering the same service. Think in tiers: direct competitors (tier one), businesses offering different solutions for the same problem (tier two), and even those vying for the same budget (tier three). Understanding these groups will help you craft a sharper message.
Why this campaign? Different objectives require different strategies. Are you boosting sales, engaging existing customers, or launching a new product? Defining your goals will determine your tactics, budget, and messaging.
AI vs Human: The Future of Social Media Marketing
Brett Deister and I explore the evolving battle between AI and human creativity in social media marketing and the essential balance between AI assistance and human creativity, sharing real examples of successful user-generated content campaigns that won’t break your budget.
From managing changing platforms to leveraging AI tools effectively, discover practical strategies for creating authentic social media content that resonates.
We talked about why video content is dominating social platforms and how to produce engaging short-form content without exhausting your resources.
Stay Small, Succeed Big!
Had a blast chatting with Tracy Brinkman about why mall business success doesn’t always mean scaling up.
I shared how keeping my business intentionally small for 19 years gave me a manageable business as I ran it and a profitable exit when it was time to sell.
We talked about
- Why the “grow or die” mentality is crushing most businesses
- How to build systems that run without you
- Why I think small businesses retain employees longer
- How to sell a small business for maximum value
How SEO Has Changed
Charisse Walker and I talked about the evolution of SEO (Search Engine Optimization) and why traditional keyword-based strategies are no longer enough.
I shared the concept of Search Everywhere Optimization (SEO 2.0), a shift coined by marketing expert Neil Patel, which encompasses social search, AI-driven large language models (LLMs), and evolving digital algorithms.
If you’re still relying solely on Google for visibility, you’re missing out on huge opportunities to be found by your ideal audience.
Never Miss Another Conversation
I typically sit in the guest chair a few times a month. You can spend your days chasing me all over the internet, or you could subscribe to my newsletter and never miss another conversation.
In additional you’ll keep up with the latest tools, trends, and information you need to run your business.