“Make Visitors Feel Welcome”
episode #683 – February 8, 2022
GUEST: Joey Donovan Guido
Websites are very much like an apartment or a house, they can get cluttered with piles of stuff and boxes and dust.
Have you ever been to a website that just makes you feel right at home? Everything is where it’s supposed to be. And you know, you’ve come to the right place. That’s a website that’s was designed with the user experience in mind.
What is user experience? According to our guest Joey Donovan Guido user experience is the positive, negative, or neutral experience somebody has when they show up on your website. This is important, because when somebody arrives, and they feel comfortable, know where they’ve landed, have a really good idea of what to do next it goes a long way to building trust before they ever ever talk to you.
Websites are very much like an apartment or a house, they can get cluttered with piles of stuff and boxes and dust. There’s all this noise and distraction with multiple calls to action, and three navigations and moving pictures and elements. The visitor is overwhelmed and may leave thinking, “Hey, nice to see you, Lorraine, but your house is a mess, I’m leaving.”
So if you are not looking for a cluttered chic look in your design there are things you can do to create a streamlined experience that isn’t cold and impersonal.
- Take a look at your navigation. Make sure you have one and only one navigation visible.
- Get rid of social media buttons there’s a very specific reason for them in the navigation area
- Eliminate sliders
our guest Joey Donovan Guido
Joey is the owner of Cuppa SEO Web Design, and the author of the book, A Holistic Guide to Online Marketing. In addition to running his web design firm, he offers consulting and speaking services based on the principles found in his book.
Joey’s marketing career began over two decades ago as a copywriter working in print and web. Over time, he developed a passion for search engine optimization, which led him to become an expert in the field. The more proficient he became at optimizing websites — and driving more traffic to them — the more he realized the importance of looking at websites, and online marketing, holistically. This sparked intensive study and testing of methodologies including user experience, conversion, and emotional engagement in both the digital and analog world.
Over the years, Joey has had the privilege of working with companies like Promega, Lands’ End, The Public Relations Society of America (PRSA), Grainger Industrial Supply, Widen, and many other national and local brands.